Floriography DET410 is a red paint color from Dunn-Edwards. It has a hex value of #A54049, estimated LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Moonrose from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Dunn-Edwards · #A54049 · DET410
Floriography
12%Estimated LRV
Warm (Golden)Undertone
Floriography Technical Profile
HEX Code#A54049
RGB165, 64, 73
Estimated LRV12.1
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandDunn-Edwards
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Floriography
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Moonrose
Hirshfield's
#A53F48
Close digital match
Umbria Red
Benjamin Moore
#A64149
Close digital match
Moonrose
Vista Paint
#A53E46
Close digital match
Red Rose Bouquet
PPG
#A93B46
Close digital match
Rubyshire Red
Dutch Boy
#A6474F
Close digital match
Bright Red
Valspar
#AD3C44
Similar digital color
Timeless Ruby
Behr
#9A4049
Similar digital color
Incarnadine
Farrow & Ball
#A04344
Similar digital color
Kabuki
Kilz
#A43B3E
Similar digital color
Valentine
Sherwin-Williams
#A53A4E
Similar digital color
Create .05
Colorhouse
#942A35
Visible digital difference
Red Violet
RAL
#922B3E
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Floriography
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Floriography
#A54049
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AA876E
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Floriography
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Floriography Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Floriography.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Floriography — Frequently Asked Questions
What undertone does Floriography have?
Floriography by Dunn-Edwards has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Floriography from other brands?
The closest cross-brand equivalents to Floriography are Moonrose by Hirshfield's (a close digital match), Umbria Red by Benjamin Moore (a close digital match), Burnt Peanut Red by Benjamin Moore (a close digital match) — the best options for getting Floriography's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Floriography?
Floriography has a estimated lightness value of 12.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Floriography
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Floriography's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.