Floriography DET410 is a red paint color from Dunn-Edwards. It has a hex value of #A54049, LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Moonrose from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #A54049 · DET410
Floriography
12%LRV Value
Warm (Golden)Undertone
Floriography Technical Profile
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Floriography in Every Brand
The closest equivalent to Floriography in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsFloriography
Nearly identical
Hirshfield'sMoonrose
Moonrose
Hirshfield's
Nearly identical
Umbria Red
Benjamin Moore
Nearly identical
Moonrose
Vista Paint
Nearly identical
Red Rose Bouquet
PPG
Nearly identical
Rubyshire Red
Dutch Boy
Nearly identical
Bright Red
Valspar
Very similar
Timeless Ruby
Behr
Very similar
Incarnadine
Farrow & Ball
Very similar
Kabuki
Kilz
Very similar
Valentine
Sherwin-Williams
Very similar
Create .05
Colorhouse
Visible difference
Red Violet
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Floriography
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Floriography
#A54049
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AA876E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Floriography
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Floriography Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Floriography.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Floriography — Frequently Asked Questions
What undertone does Floriography have?
Floriography by Dunn-Edwards has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Floriography in your own space before committing.
What colors match Floriography from other brands?
The closest cross-brand equivalents to Floriography are Moonrose by Hirshfield's (a near-identical match), Umbria Red by Benjamin Moore (a near-identical match), Burnt Peanut Red by Benjamin Moore (a near-identical match) — the best options for getting Floriography's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Floriography?
Floriography has a Light Reflectance Value (LRV) of 12.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Floriography
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Floriography's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.