Lipstick DE5040 is a pink paint color from Dunn-Edwards. It has a hex value of #C95B83, estimated LRV 22 and a warm (pink) undertone. Its closest cross-brand match is Azalea Pink from PPG (nearly identical), with 49 more equivalents across other brands.
Dunn-Edwards · #C95B83 · DE5040
Lipstick
22%Estimated LRV
Warm (Pink)Undertone
Lipstick Technical Profile
HEX Code#C95B83
RGB201, 91, 131
Estimated LRV21.5
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandDunn-Edwards
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Lipstick
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Azalea Pink
PPG
#C6557F
Close digital match
Razzle Dazzle
Benjamin Moore
#CA5380
Close digital match
Lovable
Behr
#CC5B7E
Close digital match
Dragon Fruit
Sherwin-Williams
#CC617F
Similar digital color
Very Berry
Valspar
#B95579
Similar digital color
Groovy
Vista Paint
#DA6390
Similar digital color
Heather Violet
RAL
#DE4C8A
Similar digital color
Glitterberry
Dutch Boy
#B85D88
Similar digital color
Groovy
Hirshfield's
#DE6491
Similar digital color
Ibis Pink
Kilz
#CB556E
Visible digital difference
Petal .04
Colorhouse
#AA3E71
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Lipstick
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Lipstick
#C95B83
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B8837A
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Lipstick
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Lipstick Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Lipstick.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Lipstick — Frequently Asked Questions
What undertone does Lipstick have?
Lipstick by Dunn-Edwards has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Lipstick from other brands?
The closest cross-brand equivalents to Lipstick are Azalea Pink by PPG (a close digital match), Panama Rose by PPG (a close digital match), Razzle Dazzle by Benjamin Moore (a close digital match) — the best options for getting Lipstick's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Lipstick?
Lipstick has a estimated lightness value of 21.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Lipstick
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Lipstick's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.