Lipstick DE5040 is a pink paint color from Dunn-Edwards. It has a hex value of #C95B83, LRV 22 and a warm (pink) undertone. Its closest cross-brand match is Azalea Pink from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #C95B83 · DE5040
Lipstick
22%LRV Value
Warm (Pink)Undertone
Lipstick Technical Profile
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Lipstick in Every Brand
The closest equivalent to Lipstick in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsLipstick
Nearly identical
PPGAzalea Pink
Azalea Pink
PPG
Nearly identical
Razzle Dazzle
Benjamin Moore
Nearly identical
Lovable
Behr
Nearly identical
Dragon Fruit
Sherwin-Williams
Very similar
Very Berry
Valspar
Very similar
Groovy
Vista Paint
Very similar
Heather Violet
RAL
Very similar
Glitterberry
Dutch Boy
Very similar
Groovy
Hirshfield's
Very similar
Ibis Pink
Kilz
Visible difference
Petal .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Lipstick
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Lipstick
#C95B83
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B8837A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Lipstick
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Lipstick Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Lipstick.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Lipstick — Frequently Asked Questions
What undertone does Lipstick have?
Lipstick by Dunn-Edwards has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Lipstick in your own space before committing.
What colors match Lipstick from other brands?
The closest cross-brand equivalents to Lipstick are Azalea Pink by PPG (a near-identical match), Panama Rose by PPG (a near-identical match), Razzle Dazzle by Benjamin Moore (a near-identical match) — the best options for getting Lipstick's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Lipstick?
Lipstick has a Light Reflectance Value (LRV) of 21.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Lipstick
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Lipstick's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.