Love Potion by Dunn-Edwards paint color
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Ref. #E398AF · DE5052

Love Potion

42%LRV Value
Warm (Pink)Undertone
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Love Potion DE5052 is a pink paint color from Dunn-Edwards. It has a hex value of #E398AF, LRV 42 and a warm (pink) undertone. Its closest cross-brand match is Pegeen Peony from Vista Paint (nearly identical), with 49 more equivalents across other brands.

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Love Potion Technical Profile

HEX Code#E398AF
RGB227, 152, 175
LRV41.9
UndertoneWarm (Pink)
Color Familypink
BrandDunn-Edwards

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Love Potion in Every Brand

The closest equivalent to Love Potion in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Dunn-EdwardsLove Potion
Nearly identical
Vista PaintPegeen Peony

Pegeen Peony

Vista Paint

Nearly identical

Petunia Petal

Dutch Boy

Nearly identical

Second Blush

Valspar

Nearly identical

Pegeen Peony

Hirshfield's

Nearly identical

Brandywine

PPG

Very similar

Haute Pink

Sherwin-Williams

Very similar

Passion Fruit Punch

Behr

Very similar

Sincerity

Kilz

Very similar

Pink Ribbon

Benjamin Moore

Very similar

Shallot

Farrow & Ball

Visible difference

Light Pink

RAL

Visible difference

Petal .03

Colorhouse

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Love Potion

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Love Potion

#E398AF

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#BC8476

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Love Potion

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Love Potion

Complement

Montpelier Green

Love Potion Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

This Color

Trim

Boysenberry Shadow

Accent

Roxy Brown

Pop

Red Icon

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

This Color

Trim

Cool December

Accent

Vibrant Orchid

Pop

Cabbage Patch

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

This Color

Trim

Cool December

Accent

Kemp Kelly

Pop

Jadeite

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Dunn-Edwards Colors

Other Dunn-Edwards colors close to Love Potion.

Berry Riche

Dunn-Edwards · DE5094

#E5A2AB

Gumdrop

Dunn-Edwards · DE5010

#DE96C1

Exotic Lilac

Dunn-Edwards · DE5017

#D198B5

Think Pink

Dunn-Edwards · DE5031

#E5A5C1

Be My Valentine

Dunn-Edwards · DE5038

#EC9DC3

La Vie En Rose

Dunn-Edwards · DET416

#D2A5A3

More pink colors from other brands

Cross-brand colors in the pink family — useful when you want a similar look from a different brand.

Floral Vista

Valspar · 1002-3C

#C7AAC7

Creamy Freesia

Behr · M130-2

#F1CEF7

Heirloom Rose

Vista Paint · 8144

#DDAAC5

Hot

Sherwin-Williams · 6843

#AC4362

Shabby Chic Pink

Behr · BIC-05

#F3DFE5

Birthday Candle

Behr · 100C-3

#D09BD0

Love Potion — Frequently Asked Questions

What undertone does Love Potion have?
Love Potion by Dunn-Edwards has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Love Potion in your own space before committing.
What colors match Love Potion from other brands?
The closest cross-brand equivalents to Love Potion are Pegeen Peony by Vista Paint (a near-identical match), Petunia Petal by Dutch Boy (a near-identical match), Second Blush by Valspar (a near-identical match) — the best options for getting Love Potion's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Love Potion?
Love Potion has a Light Reflectance Value (LRV) of 41.9, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.

Explore More with Love Potion

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse pink Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Love Potion's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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