Love Potion DE5052 is a pink paint color from Dunn-Edwards. It has a hex value of #E398AF, LRV 42 and a warm (pink) undertone. Its closest cross-brand match is Pegeen Peony from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #E398AF · DE5052
Love Potion
42%LRV Value
Warm (Pink)Undertone
Love Potion Technical Profile
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Love Potion in Every Brand
The closest equivalent to Love Potion in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsLove Potion
Nearly identical
Vista PaintPegeen Peony
Pegeen Peony
Vista Paint
Nearly identical
Petunia Petal
Dutch Boy
Nearly identical
Second Blush
Valspar
Nearly identical
Pegeen Peony
Hirshfield's
Nearly identical
Brandywine
PPG
Very similar
Haute Pink
Sherwin-Williams
Very similar
Passion Fruit Punch
Behr
Very similar
Sincerity
Kilz
Very similar
Pink Ribbon
Benjamin Moore
Very similar
Shallot
Farrow & Ball
Visible difference
Light Pink
RAL
Visible difference
Petal .03
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Love Potion
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Love Potion
#E398AF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BC8476
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Love Potion
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Love Potion Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Love Potion.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Love Potion — Frequently Asked Questions
What undertone does Love Potion have?
Love Potion by Dunn-Edwards has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Love Potion in your own space before committing.
What colors match Love Potion from other brands?
The closest cross-brand equivalents to Love Potion are Pegeen Peony by Vista Paint (a near-identical match), Petunia Petal by Dutch Boy (a near-identical match), Second Blush by Valspar (a near-identical match) — the best options for getting Love Potion's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Love Potion?
Love Potion has a Light Reflectance Value (LRV) of 41.9, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Love Potion
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Love Potion's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.