Sincerity is a light, warm pink with subtle blush undertones that give it a earthy quality. With an LRV of 64, it works beautifully as a whole-home color, adding warmth to kitchens and living spaces. The closest cross-brand match is PPG's Madagascar Pink, an extremely close match. Vista Paint's Wild Scottish Rose is another strong alternative. Try it alongside a cool-toned accent to create visual balance, or lean into warmth with natural wood tones.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.