Coco Plum works as a confident anchor color — best in rooms that can carry visual weight (dining rooms, libraries, accent walls) rather than as a whole-room palette. At LRV 57 it sits in the comfortable mid-light range — bright enough for living areas, soft enough for bedrooms, and adaptable across most lighting conditions. Skip it where you want a calm, restful feel — red raises visual energy, so it fights bedrooms and small home offices.
Ref. #D7C2C7 · 301-2DB
Coco Plum
57%LRV Value
Coco Plum Technical Profile
What color is Dutch Boy Coco Plum (301-2DB)? It's a light warm red — hex #D7C2C7, LRV 57. The closest cross-brand equivalent to Coco Plum is Dunn-Edwards Elusive Violet — a near-identical match on the wall, with PPG Winter Mauve and PPG Old Mission Pink also close. At LRV 57, Coco Plum sits in the comfortable mid-light range — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
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Colors Similar to Coco Plum
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Coco Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Coco Plum
#D7C2C7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD8F85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Coco Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Coco Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Coco Plum.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Coco Plum — Frequently Asked Questions
What colors match Coco Plum from other brands?
The closest cross-brand equivalents to Coco Plum are Elusive Violet by Dunn-Edwards (a near-identical match), Winter Mauve by PPG (a near-identical match), Old Mission Pink by PPG (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Coco Plum's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Coco Plum?
Coco Plum has a Light Reflectance Value (LRV) of 57.2, on a scale where 0 is pure black and 100 is pure white. That makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Coco Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Coco Plum depends on the room. Here's how to choose.