Coco Plum 301-2DB is a red paint color from Dutch Boy. It has a hex value of #D7C2C7, LRV 57 and a warm (pink) undertone. Its closest cross-brand match is Elusive Violet from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #D7C2C7 · 301-2DB
Coco Plum
57%LRV Value
Warm (Pink)Undertone
Coco Plum Technical Profile
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Coco Plum in Every Brand
The closest equivalent to Coco Plum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dutch BoyCoco Plum
Nearly identical
Dunn-EdwardsElusive Violet
Elusive Violet
Dunn-Edwards
Nearly identical
Winter Mauve
PPG
Nearly identical
Odyssey Lilac
Vista Paint
Nearly identical
Embroidery
Behr
Nearly identical
Calm Cupid
Valspar
Nearly identical
French Lavender
Hirshfield's
Very similar
Homespun Charm
Benjamin Moore
Very similar
Rosebud
Sherwin-Williams
Very similar
Sweet Blush
Kilz
Very similar
Air .07
Colorhouse
Very similar
Peignoir
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Coco Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Coco Plum
#D7C2C7
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD8F85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Coco Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Coco Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Coco Plum.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Coco Plum — Frequently Asked Questions
What undertone does Coco Plum have?
Coco Plum by Dutch Boy has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Coco Plum in your own space before committing.
What colors match Coco Plum from other brands?
The closest cross-brand equivalents to Coco Plum are Elusive Violet by Dunn-Edwards (a near-identical match), Winter Mauve by PPG (a near-identical match), Old Mission Pink by PPG (a near-identical match) — the best options for getting Coco Plum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Coco Plum?
Coco Plum has a Light Reflectance Value (LRV) of 57.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Coco Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Coco Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.