Winter Mauve

Winter Mauve Technical Profile

What color is PPG Winter Mauve (70RR 57/070)? It's a light warm red — hex #D9C2C6, LRV 57. The closest cross-brand equivalent to Winter Mauve is Dutch Boy Coco Plum — a near-identical match on the wall, with Dunn-Edwards Elusive Violet and Behr Embroidery also close. At LRV 57, Winter Mauve sits in the comfortable mid-light range — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.