Burning Idea 0373 is a gray paint color from Hirshfield's. It has a hex value of #8F8B72, estimated LRV 26 and a neutral undertone. Its closest cross-brand match is Burning Idea from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Hirshfield's · #8F8B72 · 0373
Burning Idea
26%Estimated LRV
NeutralUndertone
Burning Idea Technical Profile
HEX Code#8F8B72
RGB143, 139, 114
Estimated LRV25.5
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandHirshfield's
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Burning Idea
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Burning Idea
Vista Paint
#8E8A70
Close digital match
Wethersfield Moss
Benjamin Moore
#908E72
Close digital match
Wilderness
Dunn-Edwards
#8F886C
Close digital match
Mossy Bank
Behr
#8B8670
Similar digital color
Heuchera Leaf
Dutch Boy
#8A856B
Similar digital color
Ripe Olives
Valspar
#8B886A
Similar digital color
Meander
PPG
#8F8C79
Similar digital color
Treron
Farrow & Ball
#8B8A77
Similar digital color
Combat Boots
Kilz
#85846E
Similar digital color
Stone Grey
RAL
#8B8C7A
Similar digital color
Sheraton Sage
Sherwin-Williams
#8F8666
Similar digital color
Glass .04
Colorhouse
#969873
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Burning Idea
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Burning Idea
#8F8B72
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9FAD85
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Burning Idea
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Burning Idea Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Burning Idea.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Burning Idea — Frequently Asked Questions
What undertone does Burning Idea have?
Burning Idea by Hirshfield's has a neutral undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Burning Idea from other brands?
The closest cross-brand equivalents to Burning Idea are Burning Idea by Vista Paint (a close digital match), Sandalwood Tan by Vista Paint (a close digital match), Wethersfield Moss by Benjamin Moore (a close digital match) — the best options for getting Burning Idea's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Burning Idea?
Burning Idea has a estimated lightness value of 25.5, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Burning Idea
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Burning Idea's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.