Burning Idea 0373 is a gray paint color from Vista Paint. It has a hex value of #8E8A70, LRV 25 and a neutral undertone. Its closest cross-brand match is Burning Idea from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #8E8A70 · 0373
Burning Idea
25%LRV Value
NeutralUndertone
Burning Idea Technical Profile
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Burning Idea in Every Brand
The closest equivalent to Burning Idea in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Vista PaintBurning Idea
Nearly identical
Hirshfield'sBurning Idea
Burning Idea
Hirshfield's
Nearly identical
Wilderness
Dunn-Edwards
Nearly identical
Wethersfield Moss
Benjamin Moore
Nearly identical
Ripe Olives
Valspar
Nearly identical
Heuchera Leaf
Dutch Boy
Nearly identical
Only Oregano
PPG
Very similar
Mossy Bank
Behr
Very similar
Treron
Farrow & Ball
Very similar
Combat Boots
Kilz
Very similar
Sheraton Sage
Sherwin-Williams
Very similar
Yellow Grey
RAL
Very similar
Glass .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Burning Idea
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Burning Idea
#8E8A70
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9EAD84
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Burning Idea
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Burning Idea Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to Burning Idea.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Burning Idea — Frequently Asked Questions
What undertone does Burning Idea have?
Burning Idea by Vista Paint has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Burning Idea in your own space before committing.
What colors match Burning Idea from other brands?
The closest cross-brand equivalents to Burning Idea are Burning Idea by Hirshfield's (a near-identical match), Mirrored Willow by Hirshfield's (a near-identical match), Wilderness by Dunn-Edwards (a near-identical match) — the best options for getting Burning Idea's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Burning Idea?
Burning Idea has a Light Reflectance Value (LRV) of 25.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Burning Idea
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Burning Idea's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.