Chocolate Velvet 0367 is a brown paint color from Hirshfield's. It has a hex value of #7F7453, LRV 18 and a neutral undertone. Its closest cross-brand match is Greenbrook from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #7F7453 · 0367
Chocolate Velvet
18%LRV Value
NeutralUndertone
Chocolate Velvet Technical Profile
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Chocolate Velvet in Every Brand
The closest equivalent to Chocolate Velvet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Hirshfield'sChocolate Velvet
Nearly identical
Benjamin MooreGreenbrook
Greenbrook
Benjamin Moore
Nearly identical
Chocolate Velvet
Vista Paint
Nearly identical
Camouflage
Dunn-Edwards
Nearly identical
Valencia Moss
Valspar
Nearly identical
Archaeological Site
Behr
Very similar
Woodbridge
PPG
Very similar
Dibber
Farrow & Ball
Very similar
Avocado
Sherwin-Williams
Very similar
Olive Wood
Kilz
Very similar
Aegean Olive
Dutch Boy
Very similar
Olive Grey
RAL
Very similar
Stone .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Chocolate Velvet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Chocolate Velvet
#7F7453
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8F9B6A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Chocolate Velvet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Chocolate Velvet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Chocolate Velvet.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Chocolate Velvet — Frequently Asked Questions
What undertone does Chocolate Velvet have?
Chocolate Velvet by Hirshfield's has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Chocolate Velvet in your own space before committing.
What colors match Chocolate Velvet from other brands?
The closest cross-brand equivalents to Chocolate Velvet are Greenbrook by Benjamin Moore (a near-identical match), Chocolate Velvet by Vista Paint (a near-identical match), Camouflage by Dunn-Edwards (a near-identical match) — the best options for getting Chocolate Velvet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Chocolate Velvet?
Chocolate Velvet has a Light Reflectance Value (LRV) of 17.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Chocolate Velvet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Chocolate Velvet's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.