Dark Marmalade 1040 is a red paint color from Hirshfield's. It has a hex value of #994939, estimated LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Rich Chestnut from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Hirshfield's · #994939 · 1040
Dark Marmalade
12%Estimated LRV
Warm (Golden)Undertone
Dark Marmalade Technical Profile
HEX Code#994939
RGB153, 73, 57
Estimated LRV11.8
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandHirshfield's
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Dark Marmalade
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Rich Chestnut
Benjamin Moore
#9C4938
Close digital match
Dark Marmalade
Vista Paint
#964634
Close digital match
Arizona Sun
Dutch Boy
#9E4D3E
Close digital match
Spicy Hue
Sherwin-Williams
#994B35
Similar digital color
Arabian Red
Dunn-Edwards
#A14C3F
Similar digital color
Smokin Hot
Behr
#944A3F
Similar digital color
Rojo Colonial
PPG
#A34A3E
Similar digital color
Russet Red
Valspar
#944F43
Similar digital color
Fahrenheit
Kilz
#9D3A2F
Similar digital color
Copper Brown
RAL
#8E402A
Similar digital color
Bamboozle
Farrow & Ball
#A75346
Similar digital color
Clay .04
Colorhouse
#8C4D35
Similar digital color
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Dark Marmalade
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Dark Marmalade
#994939
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A58E60
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Dark Marmalade
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Dark Marmalade Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Dark Marmalade.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Dark Marmalade — Frequently Asked Questions
What undertone does Dark Marmalade have?
Dark Marmalade by Hirshfield's has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Dark Marmalade from other brands?
The closest cross-brand equivalents to Dark Marmalade are Rich Chestnut by Benjamin Moore (a close digital match), Country Lane by Benjamin Moore (a close digital match), Grand Canyon Red by Benjamin Moore (a close digital match) — the best options for getting Dark Marmalade's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Dark Marmalade?
Dark Marmalade has a estimated lightness value of 11.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Dark Marmalade
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Dark Marmalade's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.