Dark Marmalade 1040 is a red paint color from Hirshfield's. It has a hex value of #994939, LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Rich Chestnut from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #994939 · 1040
Dark Marmalade
12%LRV Value
Warm (Golden)Undertone
Dark Marmalade Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Dark Marmalade in Every Brand
The closest equivalent to Dark Marmalade in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Hirshfield'sDark Marmalade
Nearly identical
Benjamin MooreRich Chestnut
Rich Chestnut
Benjamin Moore
Nearly identical
Dark Marmalade
Vista Paint
Nearly identical
Arizona Sun
Dutch Boy
Nearly identical
Spicy Hue
Sherwin-Williams
Very similar
Arabian Red
Dunn-Edwards
Very similar
Smokin Hot
Behr
Very similar
Rojo Colonial
PPG
Very similar
Russet Red
Valspar
Very similar
Fahrenheit
Kilz
Very similar
Copper Brown
RAL
Very similar
Bamboozle
Farrow & Ball
Very similar
Clay .04
Colorhouse
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Dark Marmalade
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Dark Marmalade
#994939
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A58E60
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Dark Marmalade
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Dark Marmalade Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Dark Marmalade.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Dark Marmalade — Frequently Asked Questions
What undertone does Dark Marmalade have?
Dark Marmalade by Hirshfield's has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Dark Marmalade in your own space before committing.
What colors match Dark Marmalade from other brands?
The closest cross-brand equivalents to Dark Marmalade are Rich Chestnut by Benjamin Moore (a near-identical match), Country Lane by Benjamin Moore (a near-identical match), Grand Canyon Red by Benjamin Moore (a near-identical match) — the best options for getting Dark Marmalade's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Dark Marmalade?
Dark Marmalade has a Light Reflectance Value (LRV) of 11.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Dark Marmalade
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Dark Marmalade's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.