Dark Marmalade by Hirshfield's paint color
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Ref. #994939 · 1040

Dark Marmalade

12%LRV Value
Warm (Golden)Undertone
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Dark Marmalade 1040 is a red paint color from Hirshfield's. It has a hex value of #994939, LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Rich Chestnut from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.

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Dark Marmalade Technical Profile

HEX Code#994939
RGB153, 73, 57
LRV11.8
UndertoneWarm (Golden)
Color Familyred
BrandHirshfield's

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Dark Marmalade in Every Brand

The closest equivalent to Dark Marmalade in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Hirshfield'sDark Marmalade
Nearly identical
Benjamin MooreRich Chestnut

Rich Chestnut

Benjamin Moore

Nearly identical

Dark Marmalade

Vista Paint

Nearly identical

Arizona Sun

Dutch Boy

Nearly identical

Spicy Hue

Sherwin-Williams

Very similar

Arabian Red

Dunn-Edwards

Very similar

Smokin Hot

Behr

Very similar

Rojo Colonial

PPG

Very similar

Russet Red

Valspar

Very similar

Fahrenheit

Kilz

Very similar

Copper Brown

RAL

Very similar

Bamboozle

Farrow & Ball

Very similar

Clay .04

Colorhouse

Very similar

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Dark Marmalade

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Dark Marmalade

#994939

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#A58E60

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Dark Marmalade

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Grand Canyon Red

Complement

Prophetic Sea

Dark Marmalade Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Santo

Trim

Sugar Dust

Accent

This Color

Pop

Sweet Baby Rose

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Diamond Stud

Trim

Sugar Dust

Accent

This Color

Pop

Glass Bottle

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Diamond Stud

Trim

Sugar Dust

Accent

This Color

Pop

Epimethius

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Hirshfield's Colors

Other Hirshfield's colors close to Dark Marmalade.

Stagecoach

Hirshfield's · H0009

#9C4341

Carrot Cake

Hirshfield's · 1054

#A34F3F

Remaining Embers

Hirshfield's · 0053

#8A4C38

Sun's Rage

Hirshfield's · 1053

#A94E37

Redrock Canyon

Hirshfield's · H0011

#A24D47

Codman Claret

Hirshfield's · H0008

#8C4040

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Intrigue

Behr · P160-6

#C02741

Soft Lace

Behr · W-B-110

#F8F1EF

Caliente

Benjamin Moore · AF-290

#8B2829

Red Red Rose

PPG · 90RR 18/450

#C75361

Jay's New Toy

Vista Paint · K-704

#A0293D

Gabriel’s Gift

Vista Paint · 8062

#F37773

Dark Marmalade — Frequently Asked Questions

What undertone does Dark Marmalade have?
Dark Marmalade by Hirshfield's has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Dark Marmalade in your own space before committing.
What colors match Dark Marmalade from other brands?
The closest cross-brand equivalents to Dark Marmalade are Rich Chestnut by Benjamin Moore (a near-identical match), Country Lane by Benjamin Moore (a near-identical match), Grand Canyon Red by Benjamin Moore (a near-identical match) — the best options for getting Dark Marmalade's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Dark Marmalade?
Dark Marmalade has a Light Reflectance Value (LRV) of 11.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Dark Marmalade

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Dark Marmalade's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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