Rich Chestnut 2090-20 is a red paint color from Benjamin Moore. It has a hex value of #9C4938, LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Dark Marmalade from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #9C4938 · 2090-20
Rich Chestnut
12%LRV Value
Warm (Golden)Undertone
Rich Chestnut Technical Profile
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Rich Chestnut in Every Brand
The closest equivalent to Rich Chestnut in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreRich Chestnut
Nearly identical
Hirshfield'sDark Marmalade
Dark Marmalade
Hirshfield's
Nearly identical
Arizona Sun
Dutch Boy
Nearly identical
Dark Marmalade
Vista Paint
Nearly identical
Spicy Hue
Sherwin-Williams
Nearly identical
Arabian Red
Dunn-Edwards
Very similar
Rojo Colonial
PPG
Very similar
Smokin Hot
Behr
Very similar
Russet Red
Valspar
Very similar
Autumn Ridge
Kilz
Very similar
Bamboozle
Farrow & Ball
Very similar
Copper Brown
RAL
Very similar
Clay .04
Colorhouse
Very similar
Seeing a close call? Order a peel-and-stick sample of Rich Chestnut — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rich Chestnut
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Chestnut
#9C4938
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A68F61
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Chestnut
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Chestnut Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Rich Chestnut.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rich Chestnut — Frequently Asked Questions
What undertone does Rich Chestnut have?
Rich Chestnut by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rich Chestnut in your own space before committing.
What colors match Rich Chestnut from other brands?
The closest cross-brand equivalents to Rich Chestnut are Dark Marmalade by Hirshfield's (a near-identical match), Arizona Sun by Dutch Boy (a near-identical match), Dark Marmalade by Vista Paint (a near-identical match) — the best options for getting Rich Chestnut's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Chestnut?
Rich Chestnut has a Light Reflectance Value (LRV) of 12.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Chestnut
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Chestnut's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.