Bookmarker TB-99 is a red paint color from Kilz. It has a hex value of #563135, LRV 4 and a warm (pink) undertone. Its closest cross-brand match is Fireside from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #563135 · TB-99
Bookmarker
4%LRV Value
Warm (Pink)Undertone
Bookmarker Technical Profile
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Bookmarker in Every Brand
The closest equivalent to Bookmarker in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
KilzBookmarker
Nearly identical
BehrFireside
Fireside
Behr
Nearly identical
Bewitched
Benjamin Moore
Very similar
Kung Fu
Vista Paint
Very similar
Crimson Red
Dutch Boy
Very similar
Marooned
Sherwin-Williams
Very similar
Brinjal
Farrow & Ball
Very similar
Royal Garnet
Valspar
Very similar
Kung Fu
Hirshfield's
Very similar
Wine Goblet
Dunn-Edwards
Very similar
Gooseberry
PPG
Visible difference
Chestnut Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Bookmarker
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Bookmarker
#563135
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#70594A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Bookmarker
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Bookmarker Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Bookmarker.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Bookmarker — Frequently Asked Questions
What undertone does Bookmarker have?
Bookmarker by Kilz has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Bookmarker in your own space before committing.
What colors match Bookmarker from other brands?
The closest cross-brand equivalents to Bookmarker are Fireside by Behr (a near-identical match), Mayan Red by Behr (a near-identical match), Tawny Port by Behr (a very close match) — the best options for getting Bookmarker's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Bookmarker?
Bookmarker has a Light Reflectance Value (LRV) of 4.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Bookmarker
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Bookmarker's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.