Chocolate Lab PPG1000-7 is a gray paint color from PPG. It has a hex value of #63594B, LRV 10 and a neutral undertone. Its closest cross-brand match is Suitable Brown from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #63594B · PPG1000-7
Chocolate Lab
10%LRV Value
NeutralUndertone
Chocolate Lab Technical Profile
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Chocolate Lab in Every Brand
The closest equivalent to Chocolate Lab in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGChocolate Lab
Nearly identical
Sherwin-WilliamsSuitable Brown
Suitable Brown
Sherwin-Williams
Nearly identical
Raw Cacao Bean
Dunn-Edwards
Nearly identical
Ares Shadow
Hirshfield's
Nearly identical
North Creek Brown
Benjamin Moore
Nearly identical
Harvest Brown
Valspar
Nearly identical
Ares Shadow
Vista Paint
Nearly identical
Treemoss
Behr
Nearly identical
Furlough
Dutch Boy
Nearly identical
Pearl Beige
RAL
Very similar
Cardamom
Farrow & Ball
Very similar
Clay .06
Colorhouse
Very similar
Muddy Paws
Kilz
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Chocolate Lab
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Chocolate Lab
#63594B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#83875A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Chocolate Lab
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Chocolate Lab Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Chocolate Lab.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Chocolate Lab — Frequently Asked Questions
What undertone does Chocolate Lab have?
Chocolate Lab by PPG has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Chocolate Lab in your own space before committing.
What colors match Chocolate Lab from other brands?
The closest cross-brand equivalents to Chocolate Lab are Suitable Brown by Sherwin-Williams (a near-identical match), Prospect by Sherwin-Williams (a near-identical match), Raw Cacao Bean by Dunn-Edwards (a near-identical match) — the best options for getting Chocolate Lab's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Chocolate Lab?
Chocolate Lab has a Light Reflectance Value (LRV) of 10.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Chocolate Lab
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Chocolate Lab's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.