Chocolate Moment by PPG paint color
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Ref. #998069 · 1077-5

Chocolate Moment

23%LRV Value
NeutralUndertone
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Chocolate Moment 1077-5 is a brown paint color from PPG. It has a hex value of #998069, LRV 23 and a neutral undertone. Its closest cross-brand match is Rookwood Clay from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.

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Chocolate Moment Technical Profile

HEX Code#998069
RGB153, 128, 105
LRV23.2
UndertoneNeutral
Color Familybrown
BrandPPG

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Chocolate Moment in Every Brand

The closest equivalent to Chocolate Moment in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

PPGChocolate Moment
Nearly identical
Sherwin-WilliamsRookwood Clay

Rookwood Clay

Sherwin-Williams

Nearly identical

Home Sweet Home

Behr

Nearly identical

Teddy Bear

Dunn-Edwards

Very similar

Caramelized Onion

Valspar

Very similar

Palomino

Vista Paint

Very similar

Weaver's Tool

Hirshfield's

Very similar

Leather Pouch

Dutch Boy

Very similar

Firewood

Benjamin Moore

Very similar

Gingerbread

Kilz

Very similar

Mouse's Back

Farrow & Ball

Very similar

Pearl Mouse Grey

RAL

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Chocolate Moment

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Chocolate Moment

#998069

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#ADAD85

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Chocolate Moment

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Emerging Leaf

Complement

South Pacific

Chocolate Moment Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Canyon Echo

Trim

Delicate White

Accent

This Color

Pop

Copper Beech

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Spring Thaw

Trim

Delicate White

Accent

This Color

Pop

Green Pear

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Husky Grey

Trim

Delicate White

Accent

This Color

Pop

King Triton

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar PPG Colors

Other PPG colors close to Chocolate Moment.

Canvasback Brown

PPG · 10YY 23/184

#9A8368

Dark Legacy Gold

PPG · 20YY 24/177

#9A866B

Copper Haypenny

PPG · 00YY 22/241

#9E7E5C

Afternoon Tea

PPG · 80YR 21/226

#9F785F

Old Leather Book

PPG · 50YR 20/116

#90766E

Deep Bentwood Gold

PPG · 20YY 23/246

#9C835B

More brown colors from other brands

Cross-brand colors in the brown family — useful when you want a similar look from a different brand.

Pony Brown

Benjamin Moore · 2163-20

#8E6446

Blonde Shell

Vista Paint · 0170

#BD9671

Clockworks

Behr · MQ2-09

#72573D

Chocolate Coco

Behr · S-G-760

#4E3931

Burnt Umber

Vista Paint · H0136

#7D5C4E

Muddy Paws

Dutch Boy · 216-5DB

#A5865F

Chocolate Moment — Frequently Asked Questions

What undertone does Chocolate Moment have?
Chocolate Moment by PPG has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Chocolate Moment in your own space before committing.
What colors match Chocolate Moment from other brands?
The closest cross-brand equivalents to Chocolate Moment are Rookwood Clay by Sherwin-Williams (a near-identical match), Home Sweet Home by Behr (a near-identical match), Sturdy Brown by Behr (a near-identical match) — the best options for getting Chocolate Moment's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Chocolate Moment?
Chocolate Moment has a Light Reflectance Value (LRV) of 23.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Chocolate Moment

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse brown Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Chocolate Moment's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.

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