Chocolate Moment 1077-5 is a brown paint color from PPG. It has a hex value of #998069, LRV 23 and a neutral undertone. Its closest cross-brand match is Rookwood Clay from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #998069 · 1077-5
Chocolate Moment
23%LRV Value
NeutralUndertone
Chocolate Moment Technical Profile
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Chocolate Moment in Every Brand
The closest equivalent to Chocolate Moment in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGChocolate Moment
Nearly identical
Sherwin-WilliamsRookwood Clay
Rookwood Clay
Sherwin-Williams
Nearly identical
Home Sweet Home
Behr
Nearly identical
Teddy Bear
Dunn-Edwards
Very similar
Caramelized Onion
Valspar
Very similar
Palomino
Vista Paint
Very similar
Weaver's Tool
Hirshfield's
Very similar
Leather Pouch
Dutch Boy
Very similar
Firewood
Benjamin Moore
Very similar
Gingerbread
Kilz
Very similar
Mouse's Back
Farrow & Ball
Very similar
Pearl Mouse Grey
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Chocolate Moment
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Chocolate Moment
#998069
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADAD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Chocolate Moment
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Chocolate Moment Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Chocolate Moment.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Chocolate Moment — Frequently Asked Questions
What undertone does Chocolate Moment have?
Chocolate Moment by PPG has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Chocolate Moment in your own space before committing.
What colors match Chocolate Moment from other brands?
The closest cross-brand equivalents to Chocolate Moment are Rookwood Clay by Sherwin-Williams (a near-identical match), Home Sweet Home by Behr (a near-identical match), Sturdy Brown by Behr (a near-identical match) — the best options for getting Chocolate Moment's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Chocolate Moment?
Chocolate Moment has a Light Reflectance Value (LRV) of 23.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Chocolate Moment
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Chocolate Moment's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.