Chocolate Moment 1077-5 is a brown paint color from PPG. It has a hex value of #998069, estimated LRV 23 and a neutral undertone. Its closest cross-brand match is Rookwood Clay from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
PPG · #998069 · 1077-5
Chocolate Moment
23%Estimated LRV
NeutralUndertone
Chocolate Moment Technical Profile
HEX Code#998069
RGB153, 128, 105
Estimated LRV23.2
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Chocolate Moment
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Rookwood Clay
Sherwin-Williams
#9A7E64
Close digital match
Home Sweet Home
Behr
#9C806A
Close digital match
Teddy Bear
Dunn-Edwards
#9D8164
Similar digital color
Caramelized Onion
Valspar
#937F6C
Similar digital color
Palomino
Vista Paint
#937A62
Similar digital color
Weaver's Tool
Hirshfield's
#9D7F62
Similar digital color
Leather Pouch
Dutch Boy
#96826A
Similar digital color
Firewood
Benjamin Moore
#9D816E
Similar digital color
Gingerbread
Kilz
#9E7D5E
Similar digital color
Mouse's Back
Farrow & Ball
#998976
Similar digital color
Pearl Mouse Grey
RAL
#898176
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Chocolate Moment
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Chocolate Moment
#998069
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADAD85
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Chocolate Moment
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Chocolate Moment Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Chocolate Moment.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Chocolate Moment — Frequently Asked Questions
What undertone does Chocolate Moment have?
Chocolate Moment by PPG has a neutral undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Chocolate Moment from other brands?
The closest cross-brand equivalents to Chocolate Moment are Rookwood Clay by Sherwin-Williams (a close digital match), Home Sweet Home by Behr (a close digital match), Sturdy Brown by Behr (a close digital match) — the best options for getting Chocolate Moment's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Chocolate Moment?
Chocolate Moment has a estimated lightness value of 23.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Chocolate Moment
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Chocolate Moment's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.