Grape Jelly is a approachable medium, muted warm gray with soft pink undertones. With an LRV of 43, it provides enough depth for visual interest while remaining approachable — ideal for dining rooms and studies. For a cross-brand equivalent, Benjamin Moore's Cupid's is with only a slight difference visible side by side. Valspar's Dusky Purple runs close as well.
Suggested Color Palettes
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Closest Matches from Other Brands
Closest digital match based on color values. Pigments and finishes differ between brands — always verify with physical samples.