Hushed Cranberry 10RR 16/300 is a pink paint color from PPG. It has a hex value of #9B587E, LRV 16 and a warm (pink) undertone. Its closest cross-brand match is Immortality from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #9B587E · 10RR 16/300
Hushed Cranberry
16%LRV Value
Warm (Pink)Undertone
Hushed Cranberry Technical Profile
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Hushed Cranberry in Every Brand
The closest equivalent to Hushed Cranberry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGHushed Cranberry
Nearly identical
Hirshfield'sImmortality
Immortality
Hirshfield's
Nearly identical
Immortality
Vista Paint
Very similar
Peru
Behr
Very similar
Fashion Rose
Benjamin Moore
Very similar
De Janeiro
Kilz
Very similar
Rosewine
Dunn-Edwards
Very similar
Signal Violet
RAL
Very similar
Grandeur Plum
Sherwin-Williams
Very similar
Fearless Fuchsia
Dutch Boy
Very similar
Pink Pizzazz
Valspar
Very similar
Petal .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Hushed Cranberry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Hushed Cranberry
#9B587E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A97D80
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Hushed Cranberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Hushed Cranberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Hushed Cranberry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Hushed Cranberry — Frequently Asked Questions
What undertone does Hushed Cranberry have?
Hushed Cranberry by PPG has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Hushed Cranberry in your own space before committing.
What colors match Hushed Cranberry from other brands?
The closest cross-brand equivalents to Hushed Cranberry are Immortality by Hirshfield's (a near-identical match), Immortality by Vista Paint (a very close match), Peru by Behr (a very close match) — the best options for getting Hushed Cranberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Hushed Cranberry?
Hushed Cranberry has a Light Reflectance Value (LRV) of 15.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Hushed Cranberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Hushed Cranberry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.