Ivory Beauty 12-29 is a orange paint color from PPG. It has a hex value of #E2D0AD, LRV 64 and a neutral undertone. Its closest cross-brand match is Crumb Cakereg from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #E2D0AD · 12-29
Ivory Beauty
64%LRV Value
NeutralUndertone
Ivory Beauty Technical Profile
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Ivory Beauty in Every Brand
The closest equivalent to Ivory Beauty in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGIvory Beauty
Nearly identical
Benjamin MooreCrumb Cakereg
Crumb Cakereg
Benjamin Moore
Nearly identical
Echoing Valley
Dutch Boy
Nearly identical
Melt with You
Dunn-Edwards
Nearly identical
Corinthian Pillar
Vista Paint
Nearly identical
Rub Elbows
Hirshfield's
Nearly identical
Netsuke
Sherwin-Williams
Nearly identical
Consommé
Valspar
Nearly identical
Yellowstone
Behr
Nearly identical
String
Farrow & Ball
Nearly identical
Goldilocks
Kilz
Very similar
Grain .04
Colorhouse
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Ivory Beauty
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Ivory Beauty
#E2D0AD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADB67C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Ivory Beauty
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Ivory Beauty Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Ivory Beauty.
More orange colors from other brands
Cross-brand colors in the orange family — useful when you want a similar look from a different brand.
Ivory Beauty — Frequently Asked Questions
What undertone does Ivory Beauty have?
Ivory Beauty by PPG has a neutral undertone and sits in the orange color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Ivory Beauty in your own space before committing.
What colors match Ivory Beauty from other brands?
The closest cross-brand equivalents to Ivory Beauty are Crumb Cakereg by Benjamin Moore (a near-identical match), Echoing Valley by Dutch Boy (a near-identical match), Melt with You by Dunn-Edwards (a near-identical match) — the best options for getting Ivory Beauty's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Ivory Beauty?
Ivory Beauty has a Light Reflectance Value (LRV) of 64.3, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Ivory Beauty
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Ivory Beauty's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.