Madeira Rose 10YR 27/323 is a red paint color from PPG. It has a hex value of #C87975, LRV 27 and a warm (golden) undertone. Its closest cross-brand match is Watermelon Crush from Kilz (nearly identical), with 49 more equivalents across other brands.
Ref. #C87975 · 10YR 27/323
Madeira Rose
27%LRV Value
Warm (Golden)Undertone
Madeira Rose Technical Profile
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Madeira Rose in Every Brand
The closest equivalent to Madeira Rose in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGMadeira Rose
Nearly identical
KilzWatermelon Crush
Watermelon Crush
Kilz
Nearly identical
Preppy Pink
Dutch Boy
Nearly identical
Impatient Heart
Vista Paint
Very similar
Rouge
Dunn-Edwards
Very similar
Cuban Plaza
Valspar
Very similar
Impatient Heart
Hirshfield's
Very similar
Coral Rose
Sherwin-Williams
Very similar
Fireplace Glow
Behr
Very similar
Glamour Pink
Benjamin Moore
Very similar
Antique Pink
RAL
Very similar
Red Earth
Farrow & Ball
Visible difference
Clay .07
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Madeira Rose
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madeira Rose
#C87975
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B39C7F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madeira Rose
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madeira Rose Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Madeira Rose.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Madeira Rose — Frequently Asked Questions
What undertone does Madeira Rose have?
Madeira Rose by PPG has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Madeira Rose in your own space before committing.
What colors match Madeira Rose from other brands?
The closest cross-brand equivalents to Madeira Rose are Watermelon Crush by Kilz (a near-identical match), Preppy Pink by Dutch Boy (a near-identical match), Impatient Heart by Vista Paint (a very close match) — the best options for getting Madeira Rose's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madeira Rose?
Madeira Rose has a Light Reflectance Value (LRV) of 27.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Madeira Rose
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madeira Rose's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.