Madeira Rose 10YR 27/323 is a red paint color from PPG. It has a hex value of #C87975, estimated LRV 27 and a warm (golden) undertone. Its closest cross-brand match is Watermelon Crush from Kilz (nearly identical), with 49 more equivalents across other brands.
PPG · #C87975 · 10YR 27/323
Madeira Rose
27%Estimated LRV
Warm (Golden)Undertone
Madeira Rose Technical Profile
HEX Code#C87975
RGB200, 121, 117
Estimated LRV27.2
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandPPG
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Madeira Rose
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Watermelon Crush
Kilz
#C47977
Close digital match
Preppy Pink
Dutch Boy
#CC7673
Close digital match
Impatient Heart
Vista Paint
#C37D7B
Similar digital color
Rouge
Dunn-Edwards
#C8756D
Similar digital color
Cuban Plaza
Valspar
#C4726F
Similar digital color
Impatient Heart
Hirshfield's
#C47D7C
Similar digital color
Coral Rose
Sherwin-Williams
#C37F7A
Similar digital color
Fireplace Glow
Behr
#D37C76
Similar digital color
Glamour Pink
Benjamin Moore
#D47979
Similar digital color
Antique Pink
RAL
#D36E70
Similar digital color
Red Earth
Farrow & Ball
#C57B67
Visible digital difference
Clay .07
Colorhouse
#C27355
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Madeira Rose
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madeira Rose
#C87975
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B39C7F
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madeira Rose
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madeira Rose Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Madeira Rose.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Madeira Rose — Frequently Asked Questions
What undertone does Madeira Rose have?
Madeira Rose by PPG has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Madeira Rose from other brands?
The closest cross-brand equivalents to Madeira Rose are Watermelon Crush by Kilz (a close digital match), Preppy Pink by Dutch Boy (a close digital match), Impatient Heart by Vista Paint (a very close match) — the best options for getting Madeira Rose's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madeira Rose?
Madeira Rose has a estimated lightness value of 27.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Madeira Rose
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madeira Rose's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.