Magic Spell 1173-7 is a gray paint color from PPG. It has a hex value of #544F66, estimated LRV 8 and a cool (violet) undertone. Its closest cross-brand match is Pleasing Purple from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
PPG · #544F66 · 1173-7
Magic Spell
8%Estimated LRV
Cool (Violet)Undertone
Magic Spell Technical Profile
HEX Code#544F66
RGB84, 79, 102
Estimated LRV8.4
UndertoneCool (Violet)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Magic Spell
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Pleasing Purple
Dutch Boy
#575269
Close digital match
Illusionist
Behr
#574F68
Close digital match
Violet Shadow
Dunn-Edwards
#4D4860
Similar digital color
Dark Lilac
Benjamin Moore
#554E6E
Similar digital color
Wine Hour
Kilz
#5E5871
Similar digital color
Ripe Berry
Sherwin-Williams
#5C5666
Similar digital color
When Worlds Collide
Valspar
#4F546D
Similar digital color
Plum Perfect
Hirshfield's
#514555
Visible digital difference
Plum Perfect
Vista Paint
#4E4353
Visible digital difference
Blue Maize
Farrow & Ball
#3F4666
Visible digital difference
Pearl Black Berry
RAL
#6C6881
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Magic Spell
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Magic Spell
#544F66
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#7E5D8B
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Magic Spell
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Magic Spell Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Magic Spell.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Magic Spell — Frequently Asked Questions
What undertone does Magic Spell have?
Magic Spell by PPG has a cool (violet) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Magic Spell from other brands?
The closest cross-brand equivalents to Magic Spell are Pleasing Purple by Dutch Boy (a close digital match), Illusionist by Behr (a close digital match), Mardi Gras by Behr (a close digital match) — the best options for getting Magic Spell's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Magic Spell?
Magic Spell has a estimated lightness value of 8.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Magic Spell
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Magic Spell's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.