Magic Spell by PPG paint color
Paint Color HQ
BrandsColorsInspirationBlogTools
Search colors...Sign in

Ref. #544F66 · 1173-7

Magic Spell

8%LRV Value
Cool (Violet)Undertone
Save
Home/PPG/Magic Spell

Magic Spell Technical Profile

What color is Magic Spell? It's a dark warm gray with the hex code #544F66. Colors similar to Magic Spell include Behr Illusionist, Behr Mardi Gras, Behr Urban Legend. Magic Spell has a cool (violet) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 8, Magic Spell creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Magic Spell pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.

HEX Code#544F66
RGB84, 79, 102
LRV8.4
UndertoneCool (Violet)
Color Familygray
BrandPPG
Generate PaletteCompareBuy at PPG PaintsBuy at Home Depot

Colors Similar to Magic Spell

Closest digital match based on color values. Always verify with physical samples.

Illusionist

Behr

Nearly identical

Violet Shadow

Dunn-Edwards

Very similar

Dark Lilac

Benjamin Moore

Very similar

Wine Hour

Kilz

Very similar

Babylon Blue

MPC

Very similar

Ripe Berry

Sherwin-Williams

Very similar

When Worlds Collide

Valspar

Very similar

Plum Perfect

Hirshfield's

Visible difference
Recommended Pairings

Colors That Work With Magic Spell

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Magic Spell

#544F66

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#7E5D8B

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Magic Spell

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Purple Parlor

Complement

Newbury Moss

Magic Spell Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Balanced

Trim

Delicate White

Accent

This Color

Pop

Mulberry Bush

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Tinsel

Trim

Delicate White

Accent

This Color

Pop

Capuccino

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Spring Thaw

Trim

Delicate White

Accent

This Color

Pop

Hopscotch

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar PPG Colors

Other PPG colors close to Magic Spell.

Gray Flannel

PPG · 1013-6

#585960

Royal Hyacinth

PPG · 1169-7

#464B6A

Goblin

PPG · 1040-7

#525E68

Mysterious

PPG · 1037-6

#535E63

Royal Indigo

PPG · 1174-7

#4E4260

Pansy Petal

PPG · 1177-7

#5F4561

More gray colors from other brands

Cross-brand colors in the gray family — useful when you want a similar look from a different brand.

Barrymore

Vista Paint · K-51

#9A96B0

Victorian

Behr · UL250-18

#978D97

Rushing River

Benjamin Moore · 1574

#8C988F

Dash of Pepper

Benjamin Moore · 1554

#73695A

Veiled Spotlight

Dunn-Edwards · DE6324

#CFD5D7

Beigewood

Benjamin Moore · 1007

#978878

Magic Spell — Frequently Asked Questions

What undertone does Magic Spell have?
Magic Spell by PPG has a cool (violet) undertone and belongs to the gray color family.
What colors match Magic Spell from other brands?
The closest matches are Illusionist by Behr (#574F68), Mardi Gras by Behr (#525167), Urban Legend by Behr (#524A64). Always verify with physical samples.
What is the LRV of Magic Spell?
Magic Spell has an LRV of 8.4, where 0 is pure black and 100 is pure white.

Explore More with Magic Spell

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse gray Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Magic Spell's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.

Paint Color HQ

Architectural precision in every hue. Curating 23,000+ colors across 14 brands for modern spaces.

Directory

  • Sherwin-Williams
  • Benjamin Moore
  • Behr
  • PPG
  • Valspar
  • Dunn-Edwards
  • Farrow & Ball
  • All 14 Brands

Tools

  • Color Search
  • Compare Colors
  • Room Visualizer
  • Photo Color Identifier
  • Palette Generator
  • Paint Calculator

Resources

  • Blog
  • Inspiration Palettes
  • FAQ

Company

  • About
  • Contact
  • Privacy Policy
  • Terms of Service

Color Families

WhiteGrayBeigeBlueGreenRedYellowBlack

© 2026 Paint Color HQ. Color data is approximate. Always verify with physical samples before purchasing.