Magic Spell 1173-7 is a gray paint color from PPG. It has a hex value of #544F66, LRV 8 and a cool (violet) undertone. Its closest cross-brand match is Pleasing Purple from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #544F66 · 1173-7
Magic Spell
8%LRV Value
Cool (Violet)Undertone
Magic Spell Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Magic Spell in Every Brand
The closest equivalent to Magic Spell in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGMagic Spell
Nearly identical
Dutch BoyPleasing Purple
Pleasing Purple
Dutch Boy
Nearly identical
Illusionist
Behr
Nearly identical
Violet Shadow
Dunn-Edwards
Very similar
Dark Lilac
Benjamin Moore
Very similar
Wine Hour
Kilz
Very similar
Ripe Berry
Sherwin-Williams
Very similar
When Worlds Collide
Valspar
Very similar
Plum Perfect
Hirshfield's
Visible difference
Plum Perfect
Vista Paint
Visible difference
Blue Maize
Farrow & Ball
Visible difference
Pearl Black Berry
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Magic Spell
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Magic Spell
#544F66
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#7E5D8B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Magic Spell
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Magic Spell Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Magic Spell.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Magic Spell — Frequently Asked Questions
What undertone does Magic Spell have?
Magic Spell by PPG has a cool (violet) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Magic Spell in your own space before committing.
What colors match Magic Spell from other brands?
The closest cross-brand equivalents to Magic Spell are Pleasing Purple by Dutch Boy (a near-identical match), Illusionist by Behr (a near-identical match), Mardi Gras by Behr (a near-identical match) — the best options for getting Magic Spell's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Magic Spell?
Magic Spell has a Light Reflectance Value (LRV) of 8.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Magic Spell
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Magic Spell's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.