New World Blue 30BB 33/187 is a blue paint color from PPG. It has a hex value of #869BBD, LRV 32 and a neutral undertone. Its closest cross-brand match is Steel Blue from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #869BBD · 30BB 33/187
New World Blue
32%LRV Value
NeutralUndertone
New World Blue Technical Profile
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New World Blue in Every Brand
The closest equivalent to New World Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGNew World Blue
Nearly identical
Benjamin MooreSteel Blue
Steel Blue
Benjamin Moore
Nearly identical
Camelot
Behr
Nearly identical
Purple Wish
Kilz
Nearly identical
Denim Tradition
Dunn-Edwards
Very similar
Neptune'S Folly
Dutch Boy
Very similar
South Port
Vista Paint
Very similar
Enchanted Evening
Valspar
Very similar
Celestial Horizon
Hirshfield's
Very similar
Dahlia
Sherwin-Williams
Very similar
Cook's Blue
Farrow & Ball
Visible difference
Window Grey
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With New World Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
New World Blue
#869BBD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8985AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for New World Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
New World Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to New World Blue.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
New World Blue — Frequently Asked Questions
What undertone does New World Blue have?
New World Blue by PPG has a neutral undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample New World Blue in your own space before committing.
What colors match New World Blue from other brands?
The closest cross-brand equivalents to New World Blue are Steel Blue by Benjamin Moore (a near-identical match), Camelot by Behr (a near-identical match), Purple Wish by Kilz (a near-identical match) — the best options for getting New World Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of New World Blue?
New World Blue has a Light Reflectance Value (LRV) of 32.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with New World Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why New World Blue's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.