Pure Periwinkle 61BB 28/291 is a blue paint color from PPG. It has a hex value of #7A8BC3, LRV 27 and a cool (violet) undertone. Its closest cross-brand match is Mood Mode from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #7A8BC3 · 61BB 28/291
Pure Periwinkle
27%LRV Value
Cool (Violet)Undertone
Pure Periwinkle Technical Profile
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Pure Periwinkle in Every Brand
The closest equivalent to Pure Periwinkle in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGPure Periwinkle
Nearly identical
Vista PaintMood Mode
Mood Mode
Vista Paint
Nearly identical
Violet Twist
Valspar
Nearly identical
Mood Mode
Hirshfield's
Nearly identical
Twilight Twinkle
Dunn-Edwards
Very similar
Velvet Curtain
Behr
Very similar
Beautified Blue
Dutch Boy
Very similar
Serendipity
Kilz
Very similar
California Lilac
Benjamin Moore
Very similar
Dahlia
Sherwin-Williams
Very similar
Cook's Blue
Farrow & Ball
Visible difference
Light Blue
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Pure Periwinkle
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure Periwinkle
#7A8BC3
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E82B0
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure Periwinkle
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure Periwinkle Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Pure Periwinkle.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Pure Periwinkle — Frequently Asked Questions
What undertone does Pure Periwinkle have?
Pure Periwinkle by PPG has a cool (violet) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Pure Periwinkle in your own space before committing.
What colors match Pure Periwinkle from other brands?
The closest cross-brand equivalents to Pure Periwinkle are Mood Mode by Vista Paint (a near-identical match), Violet Twist by Valspar (a near-identical match), Jazzy by Valspar (a near-identical match) — the best options for getting Pure Periwinkle's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure Periwinkle?
Pure Periwinkle has a Light Reflectance Value (LRV) of 26.5, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Pure Periwinkle
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure Periwinkle's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.