Pure Periwinkle 61BB 28/291 is a blue paint color from PPG. It has a hex value of #7A8BC3, estimated LRV 27 and a cool (violet) undertone. Its closest cross-brand match is Mood Mode from Vista Paint (nearly identical), with 49 more equivalents across other brands.
PPG · #7A8BC3 · 61BB 28/291
Pure Periwinkle
27%Estimated LRV
Cool (Violet)Undertone
Pure Periwinkle Technical Profile
HEX Code#7A8BC3
RGB122, 139, 195
Estimated LRV26.5
UndertoneCool (Violet)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Pure Periwinkle
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Mood Mode
Vista Paint
#7F8CC7
Close digital match
Violet Twist
Valspar
#7687C0
Close digital match
Mood Mode
Hirshfield's
#7F90CB
Close digital match
Twilight Twinkle
Dunn-Edwards
#7B85C6
Similar digital color
Velvet Curtain
Behr
#718ACB
Similar digital color
Beautified Blue
Dutch Boy
#7085B8
Similar digital color
Serendipity
Kilz
#838EBD
Similar digital color
California Lilac
Benjamin Moore
#8085BF
Similar digital color
Dahlia
Sherwin-Williams
#8B98C4
Similar digital color
Cook's Blue
Farrow & Ball
#6A90B4
Visible digital difference
Light Blue
RAL
#3B83BD
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Pure Periwinkle
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure Periwinkle
#7A8BC3
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E82B0
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure Periwinkle
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure Periwinkle Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Pure Periwinkle.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Pure Periwinkle — Frequently Asked Questions
What undertone does Pure Periwinkle have?
Pure Periwinkle by PPG has a cool (violet) undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Pure Periwinkle from other brands?
The closest cross-brand equivalents to Pure Periwinkle are Mood Mode by Vista Paint (a close digital match), Violet Twist by Valspar (a close digital match), Jazzy by Valspar (a close digital match) — the best options for getting Pure Periwinkle's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure Periwinkle?
Pure Periwinkle has a estimated lightness value of 26.5, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Pure Periwinkle
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure Periwinkle's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.