Rich Clay 16-31 is a red paint color from PPG. It has a hex value of #A15C49, LRV 16 and a warm (golden) undertone. Its closest cross-brand match is Salmon Stream from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #A15C49 · 16-31
Rich Clay
16%LRV Value
Warm (Golden)Undertone
Rich Clay Technical Profile
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Rich Clay in Every Brand
The closest equivalent to Rich Clay in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGRich Clay
Nearly identical
Benjamin MooreSalmon Stream
Salmon Stream
Benjamin Moore
Nearly identical
Airbrushed Copper
Behr
Nearly identical
Autumn Ridge
Kilz
Very similar
Spiced Carrot
Hirshfield's
Very similar
Spiced Carrot
Vista Paint
Very similar
Picture Gallery Red
Farrow & Ball
Very similar
Roycroft Adobe
Sherwin-Williams
Very similar
Santa Fe Sunset
Dunn-Edwards
Very similar
Brandi-Ed Orange
Dutch Boy
Very similar
Tropical Nut
Valspar
Very similar
Pearl Pink
RAL
Visible difference
Clay .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rich Clay
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Clay
#A15C49
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A89975
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Rich Clay.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rich Clay — Frequently Asked Questions
What undertone does Rich Clay have?
Rich Clay by PPG has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rich Clay in your own space before committing.
What colors match Rich Clay from other brands?
The closest cross-brand equivalents to Rich Clay are Salmon Stream by Benjamin Moore (a near-identical match), Airbrushed Copper by Behr (a near-identical match), Marr0n Ceramico by Behr (a near-identical match) — the best options for getting Rich Clay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Clay?
Rich Clay has a Light Reflectance Value (LRV) of 15.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Clay's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.