Rich Clay 16-31 is a red paint color from PPG. It has a hex value of #A15C49, estimated LRV 16 and a warm (golden) undertone. Its closest cross-brand match is Salmon Stream from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
PPG · #A15C49 · 16-31
Rich Clay
16%Estimated LRV
Warm (Golden)Undertone
Rich Clay Technical Profile
HEX Code#A15C49
RGB161, 92, 73
Estimated LRV15.7
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Rich Clay
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Salmon Stream
Benjamin Moore
#9F5E4C
Close digital match
Airbrushed Copper
Behr
#A55946
Close digital match
Autumn Ridge
Kilz
#9E5646
Similar digital color
Spiced Carrot
Hirshfield's
#A4624C
Similar digital color
Spiced Carrot
Vista Paint
#A4624C
Similar digital color
Picture Gallery Red
Farrow & Ball
#A15A4D
Similar digital color
Roycroft Adobe
Sherwin-Williams
#A76251
Similar digital color
Santa Fe Sunset
Dunn-Edwards
#A75A4C
Similar digital color
Brandi-Ed Orange
Dutch Boy
#A46047
Similar digital color
Tropical Nut
Valspar
#9A5C4F
Similar digital color
Pearl Pink
RAL
#B44C43
Visible digital difference
Clay .04
Colorhouse
#8C4D35
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Rich Clay
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rich Clay
#A15C49
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A89975
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rich Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rich Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Rich Clay.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rich Clay — Frequently Asked Questions
What undertone does Rich Clay have?
Rich Clay by PPG has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Rich Clay from other brands?
The closest cross-brand equivalents to Rich Clay are Salmon Stream by Benjamin Moore (a close digital match), Airbrushed Copper by Behr (a close digital match), Marr0n Ceramico by Behr (a close digital match) — the best options for getting Rich Clay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rich Clay?
Rich Clay has a estimated lightness value of 15.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rich Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rich Clay's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.