Soft Mulberry Mauve 70RR 43/104 is a red paint color from PPG. It has a hex value of #C7A8AE, LRV 43 and a warm (pink) undertone. Its closest cross-brand match is Dutchess Dawn from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #C7A8AE · 70RR 43/104
Soft Mulberry Mauve
43%LRV Value
Warm (Pink)Undertone
Soft Mulberry Mauve Technical Profile
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Soft Mulberry Mauve in Every Brand
The closest equivalent to Soft Mulberry Mauve in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGSoft Mulberry Mauve
Nearly identical
BehrDutchess Dawn
Dutchess Dawn
Behr
Nearly identical
Barely Berry
Dutch Boy
Nearly identical
Cinder Rose
Farrow & Ball
Very similar
Victorian Cottage
Vista Paint
Very similar
Rosy Hue
Valspar
Very similar
Victorian Cottage
Hirshfield's
Very similar
Magical Mauve
Dunn-Edwards
Very similar
Rose Embroidery
Sherwin-Williams
Very similar
Magic Potion
Benjamin Moore
Very similar
Mauve Melody
Kilz
Visible difference
Air .07
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Soft Mulberry Mauve
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Soft Mulberry Mauve
#C7A8AE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD9185
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Soft Mulberry Mauve
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Soft Mulberry Mauve Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Soft Mulberry Mauve.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Soft Mulberry Mauve — Frequently Asked Questions
What undertone does Soft Mulberry Mauve have?
Soft Mulberry Mauve by PPG has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Soft Mulberry Mauve in your own space before committing.
What colors match Soft Mulberry Mauve from other brands?
The closest cross-brand equivalents to Soft Mulberry Mauve are Dutchess Dawn by Behr (a near-identical match), Pottery Clay by Behr (a near-identical match), Dutchess Dawn by Behr (a near-identical match) — the best options for getting Soft Mulberry Mauve's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Soft Mulberry Mauve?
Soft Mulberry Mauve has a Light Reflectance Value (LRV) of 43.2, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Soft Mulberry Mauve
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Soft Mulberry Mauve's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.