Toasted White 40YY 73/028 is a off-white paint color from PPG. It has a hex value of #E2DEDA, LRV 74 and a neutral undertone. Its closest cross-brand match is Prelude to Pink from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #E2DEDA · 40YY 73/028
Toasted White
74%LRV Value
NeutralUndertone
Toasted White Technical Profile
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Toasted White in Every Brand
The closest equivalent to Toasted White in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGToasted White
Nearly identical
BehrPrelude to Pink
Prelude to Pink
Behr
Nearly identical
Original White
Sherwin-Williams
Nearly identical
Strong White
Farrow & Ball
Nearly identical
Dove's Wing
Hirshfield's
Nearly identical
White Winged Dove
Benjamin Moore
Nearly identical
White Wool
Valspar
Nearly identical
Fleur De Sel
Dunn-Edwards
Nearly identical
Dove’s Wing
Vista Paint
Nearly identical
Lambs Ear
Kilz
Nearly identical
Pearly Gray
Dutch Boy
Nearly identical
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Toasted White
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Toasted White
#E2DEDA
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ADAD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Toasted White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Toasted White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Toasted White.
More off-white colors from other brands
Cross-brand colors in the off-white family — useful when you want a similar look from a different brand.
Toasted White — Frequently Asked Questions
What undertone does Toasted White have?
Toasted White by PPG has a neutral undertone and sits in the off-white color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Toasted White in your own space before committing.
What colors match Toasted White from other brands?
The closest cross-brand equivalents to Toasted White are Prelude to Pink by Behr (a near-identical match), Original White by Sherwin-Williams (a near-identical match), Pink Chalk by Behr (a near-identical match) — the best options for getting Toasted White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Toasted White?
Toasted White has a Light Reflectance Value (LRV) of 73.5, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Toasted White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Toasted White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.