Village Blue 70BG 17/116 is a neutral paint color from PPG. It has a hex value of #5C7482, LRV 16 and a cool (blue) undertone. Its closest cross-brand match is Thousand Oceans from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #5C7482 · 70BG 17/116
Village Blue
16%LRV Value
Cool (Blue)Undertone
Village Blue Technical Profile
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Village Blue in Every Brand
The closest equivalent to Village Blue in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGVillage Blue
Nearly identical
Benjamin MooreThousand Oceans
Thousand Oceans
Benjamin Moore
Nearly identical
Winter Harbor
Vista Paint
Nearly identical
Winter Harbor
Hirshfield's
Nearly identical
Ocean Shadow
Behr
Very similar
Iron Medallion
Kilz
Very similar
Providence
Valspar
Very similar
Smoky Blue
Sherwin-Williams
Very similar
Blue Monday
Dunn-Edwards
Very similar
Flint Stone
Dutch Boy
Very similar
De Nimes
Farrow & Ball
Visible difference
Squirrel Grey
RAL
Visible difference
Wool .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Village Blue
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Village Blue
#5C7482
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#7177A0
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Village Blue
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Village Blue Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Village Blue.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Village Blue — Frequently Asked Questions
What undertone does Village Blue have?
Village Blue by PPG has a cool (blue) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Village Blue in your own space before committing.
What colors match Village Blue from other brands?
The closest cross-brand equivalents to Village Blue are Thousand Oceans by Benjamin Moore (a near-identical match), Winter Harbor by Vista Paint (a near-identical match), Winter Harbor by Hirshfield's (a near-identical match) — the best options for getting Village Blue's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Village Blue?
Village Blue has a Light Reflectance Value (LRV) of 16.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Village Blue
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Village Blue's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.