Viva La Bleu 1242-3 is a blue paint color from PPG. It has a hex value of #97BEE2, LRV 49 and a neutral undertone. Its closest cross-brand match is Dena's Delight from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #97BEE2 · 1242-3
Viva La Bleu
49%LRV Value
NeutralUndertone
Viva La Bleu Technical Profile
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Viva La Bleu in Every Brand
The closest equivalent to Viva La Bleu in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGViva La Bleu
Nearly identical
ValsparDena's Delight
Dena's Delight
Valspar
Nearly identical
Innuendo
Hirshfield's
Very similar
Cloudberry
Behr
Very similar
Sail to the Sea
Dunn-Edwards
Very similar
Blue Sky
Vista Paint
Very similar
Swiss Blue
Benjamin Moore
Very similar
Washed Away
Kilz
Very similar
Provencal Blue
Dutch Boy
Very similar
Celestial
Sherwin-Williams
Very similar
Lulworth Blue
Farrow & Ball
Visible difference
Dream .03
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Viva La Bleu
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Viva La Bleu
#97BEE2
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#7678BC
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Viva La Bleu
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Viva La Bleu Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Viva La Bleu.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Viva La Bleu — Frequently Asked Questions
What undertone does Viva La Bleu have?
Viva La Bleu by PPG has a neutral undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Viva La Bleu in your own space before committing.
What colors match Viva La Bleu from other brands?
The closest cross-brand equivalents to Viva La Bleu are Dena's Delight by Valspar (a near-identical match), Innuendo by Hirshfield's (a very close match), Cloudberry by Behr (a very close match) — the best options for getting Viva La Bleu's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Viva La Bleu?
Viva La Bleu has a Light Reflectance Value (LRV) of 48.9, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Viva La Bleu
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Viva La Bleu's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.