Ref. #97BEE2 · 1242-3
What color is Viva La Bleu? It's a medium cool blue with the hex code #97BEE2. Colors similar to Viva La Bleu include Valspar Dena's Delight, Hirshfield's Innuendo, Behr Cloudberry. Viva La Bleu has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Its LRV of 49 gives Viva La Bleu depth without going dark, which makes it a strong choice for accent walls, libraries, and rooms with abundant natural light. Pair it with cool whites like Chantilly Lace, walnut or rift-cut oak floors, and brushed nickel or polished chrome hardware. Brass accents add warmth for a layered look. Blues stay crisp under 4000K+ cool LEDs. Under 2700K warm bulbs they can read grayer or shift slightly purple — particularly true for mid-tone and saturated blues.
Closest digital match based on color values. Always verify with physical samples.
Timeless pairing with clean white trim and a tonal accent wall

Side Walls
#97BEE2
Accent Wall
A warm shift that adds depth without clashing.
#7678BC
Trim & Molding
Crisp white trim for a clean, traditional look.
#FFFFFF
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Color schemes built around this color — each swatch links to the closest matching paint.
Warm tones with cozy appeal — welcoming and comfortable
Cool hues with soft contrast — serene and restful
Complementary hues with punch — dynamic and striking
Other PPG colors close to Viva La Bleu.
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Viva La Bleu's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.