Cardinal 2908 is a red paint color from Sherwin-Williams. It has a hex value of #9D101C and LRV 8. Its closest cross-brand match is Ruby Red from RAL (nearly identical), with 49 more equivalents across other brands.
Ref. #9D101C · 2908
Cardinal
8%LRV Value
Cardinal Technical Profile
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Cardinal in Every Brand
The closest equivalent to Cardinal in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsCardinal
Nearly identical
RALRuby Red
Ruby Red
RAL
Nearly identical
International Red
Dutch Boy
Nearly identical
Heritage Red
Benjamin Moore
Nearly identical
Rodeo Red
Behr
Very similar
Siren
Vista Paint
Very similar
Siren
Hirshfield's
Visible difference
Très Bien
Valspar
Visible difference
Fahrenheit
Kilz
Visible difference
Red Ink
Dunn-Edwards
Visible difference
Create .05
Colorhouse
Visible difference
Crimson Red
PPG
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Cardinal
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cardinal
#9D101C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A76739
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cardinal
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cardinal Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Cardinal.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Cardinal — Frequently Asked Questions
What colors match Cardinal from other brands?
The closest cross-brand equivalents to Cardinal are Ruby Red by RAL (a near-identical match), International Red by Dutch Boy (a near-identical match), Heritage Red by Benjamin Moore (a near-identical match) — the best options for getting Cardinal's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cardinal?
Cardinal has a Light Reflectance Value (LRV) of 7.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Cardinal
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Cardinal depends on the room. Here's how to choose.