Cardinal 2908 is a red paint color from Sherwin-Williams. It has a hex value of #9D101C and estimated LRV 8. Its closest cross-brand match is Ruby Red from RAL (nearly identical), with 49 more equivalents across other brands.
Sherwin-Williams · #9D101C · 2908
Cardinal
8%Estimated LRV
Cardinal Technical Profile
HEX Code#9D101C
RGB157, 16, 28
Estimated LRV7.6
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandSherwin-Williams
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Cardinal
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Ruby Red
RAL
#9B111E
Close digital match
International Red
Dutch Boy
#9D0B1E
Close digital match
Heritage Red
Benjamin Moore
#9A0B15
Close digital match
Rodeo Red
Behr
#9B2B27
Similar digital color
Siren
Vista Paint
#9E2B2E
Similar digital color
Siren
Hirshfield's
#A22E34
Visible digital difference
Très Bien
Valspar
#A82E33
Visible digital difference
Fahrenheit
Kilz
#9D3A2F
Visible digital difference
Red Ink
Dunn-Edwards
#AC3235
Visible digital difference
Create .05
Colorhouse
#942A35
Visible digital difference
Crimson Red
PPG
#AD3439
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Cardinal
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cardinal
#9D101C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A76739
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cardinal
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cardinal Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Cardinal.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Cardinal — Frequently Asked Questions
What colors match Cardinal from other brands?
The closest cross-brand equivalents to Cardinal are Ruby Red by RAL (a close digital match), International Red by Dutch Boy (a close digital match), Heritage Red by Benjamin Moore (a close digital match) — the best options for getting Cardinal's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cardinal?
Cardinal has a estimated lightness value of 7.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Cardinal
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Cardinal depends on the room. Here's how to choose.