Messenger Bag 7740 is a gray paint color from Sherwin-Williams. It has a hex value of #7D745E, LRV 18 and a neutral undertone. Its closest cross-brand match is Bayleaf from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #7D745E · 7740
Messenger Bag
18%LRV Value
NeutralUndertone
Messenger Bag Technical Profile
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Messenger Bag in Every Brand
The closest equivalent to Messenger Bag in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsMessenger Bag
Nearly identical
Benjamin MooreBayleaf
Bayleaf
Benjamin Moore
Nearly identical
Outdoorsy
Dunn-Edwards
Nearly identical
Tankard Gray
Hirshfield's
Very similar
Weathered Plank
Valspar
Very similar
Caffeine
Behr
Very similar
Thatched Cottage
Vista Paint
Very similar
Castle Moss
Dutch Boy
Very similar
Conservation
PPG
Very similar
Dibber
Farrow & Ball
Very similar
Stone .06
Colorhouse
Very similar
Olive Wood
Kilz
Very similar
Beige Grey
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Messenger Bag — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Messenger Bag
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Messenger Bag
#7D745E
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#959F6F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Messenger Bag
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Messenger Bag Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Messenger Bag.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Messenger Bag — Frequently Asked Questions
What undertone does Messenger Bag have?
Messenger Bag by Sherwin-Williams has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Messenger Bag in your own space before committing.
What colors match Messenger Bag from other brands?
The closest cross-brand equivalents to Messenger Bag are Bayleaf by Benjamin Moore (a near-identical match), Outdoorsy by Dunn-Edwards (a near-identical match), Tankard Gray by Hirshfield's (a very close match) — the best options for getting Messenger Bag's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Messenger Bag?
Messenger Bag has a Light Reflectance Value (LRV) of 17.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Messenger Bag
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Messenger Bag's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.