Pure White 7005 is a off-white paint color from Sherwin-Williams. It has a hex value of #EDECE6, LRV 84 and a neutral undertone. Its closest cross-brand match is Commercial White from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #EDECE6 · 7005
Pure White
84%LRV Value
NeutralUndertone
More about Pure White
Pure White is the trim-and-ceiling default for a reason: at LRV 84 it's bright and clean without the blue-white glare of a stark white, and without enough warmth to clash with either cool or warm wall colors. That neutrality is the whole point — it's the white you reach for when you don't want the trim to make a statement, just frame the room.
It also works as a wall color in well-lit rooms, where it reads as a soft, livable white rather than a gallery white. In low light it can flatten slightly, so it's happiest with good daylight. It pairs cleanly with almost any greige or gray, which is why it's the standard trim partner for Agreeable Gray. PPG Commercial White is an exact cross-brand match, and Dunn-Edwards Frostbite is nearly identical.
Pure White Technical Profile
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Pure White in Every Brand
The closest equivalent to Pure White in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsPure White
Nearly identical
PPGCommercial White
Commercial White
PPG
Nearly identical
Frostbite
Dunn-Edwards
Nearly identical
Snowed In
Valspar
Nearly identical
Statement White
Behr
Nearly identical
Crisped White
Dutch Boy
Nearly identical
Angel Kiss
Vista Paint
Nearly identical
Cloud Cover
Benjamin Moore
Nearly identical
Mystic Fog
Hirshfield's
Nearly identical
Imagine .06
Colorhouse
Nearly identical
White Modern
Kilz
Nearly identical
Au Lait
Farrow & Ball
Very similar
Seeing a close call? Order a peel-and-stick sample of Pure White — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Pure White
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Pure White
#EDECE6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9FAD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Pure White
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Pure White Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Pure White.
More off-white colors from other brands
Cross-brand colors in the off-white family — useful when you want a similar look from a different brand.
Pure White — Frequently Asked Questions
What undertone does Pure White have?
Pure White by Sherwin-Williams has a neutral undertone and sits in the off-white color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Pure White in your own space before committing.
What colors match Pure White from other brands?
The closest cross-brand equivalents to Pure White are Commercial White by PPG (a near-identical match), Frostbite by Dunn-Edwards (a near-identical match), Carrara by Dunn-Edwards (a near-identical match) — the best options for getting Pure White's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Pure White?
Pure White has a Light Reflectance Value (LRV) of 83.7, on a scale where 0 is pure black and 100 is pure white — that makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter.
Explore More with Pure White
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Pure White's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.