Think About It 8698 is a red paint color from Vista Paint. It has a hex value of #E1C4C6, LRV 60 and a warm (pink) undertone. Its closest cross-brand match is Odyssey Plum from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #E1C4C6 · 8698
Think About It
60%LRV Value
Warm (Pink)Undertone
Think About It Technical Profile
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Think About It in Every Brand
The closest equivalent to Think About It in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Vista PaintThink About It
Nearly identical
Hirshfield'sOdyssey Plum
Odyssey Plum
Hirshfield's
Nearly identical
Powdered Petals
PPG
Nearly identical
Rose Lace
Benjamin Moore
Nearly identical
Almond Willow
Behr
Nearly identical
Fading Rose
Sherwin-Williams
Nearly identical
Rose Sugar
Valspar
Nearly identical
Magnolia Bloom
Dutch Boy
Nearly identical
Short and Sweet
Dunn-Edwards
Very similar
Sweet Blush
Kilz
Very similar
Calamine
Farrow & Ball
Visible difference
Sprout .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Think About It
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Think About It
#E1C4C6
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD9685
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Think About It
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Think About It Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to Think About It.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Think About It — Frequently Asked Questions
What undertone does Think About It have?
Think About It by Vista Paint has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Think About It in your own space before committing.
What colors match Think About It from other brands?
The closest cross-brand equivalents to Think About It are Odyssey Plum by Hirshfield's (a near-identical match), Fantastic Pink by Hirshfield's (a near-identical match), Powdered Petals by PPG (a near-identical match) — the best options for getting Think About It's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Think About It?
Think About It has a Light Reflectance Value (LRV) of 59.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Think About It
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Think About It's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.