Find Sherwin-Williams colors with instant matches to Benjamin Moore, Behr, and 11 other brands
Sherwin-Williams is America's largest paint company, operating over 4,000 company-owned retail stores and offering a palette of 1,700+ colors. Their best-selling color — Agreeable Gray SW 7029 (LRV 60, warm undertone, hex #D4CDC3) — has been the top-selling paint color in the United States for five consecutive years. Founded in 1866 in Cleveland, Ohio, Sherwin-Williams is trusted by contractors, architects, and homeowners for its professional-grade formulas and frequent 30–40% off sales events.
Other top Sherwin-Williams colors include Pure White SW 7005, Alabaster SW 7008, Repose Gray SW 7015, and Naval SW 6244. Use Paint Color HQ's CIEDE2000-based matching to find the closest Benjamin Moore, Behr, or PPG equivalent for any of these colors, with exact Delta E scores.
Top product lines include Emerald (premium, self-leveling, $75–$85/gallon), Duration (extreme durability for exteriors and high-traffic interiors, $70–$80/gallon), SuperPaint (solid mid-range, $55–$65/gallon), and Cashmere (smooth, buttery application, $60–$70/gallon). Sherwin-Williams paint is sold through their 4,000+ company-owned stores and at Lowe's (HGTV Home by Sherwin-Williams line). Sign up for their PaintPerks program to get notified of 30–40% off sales events.

Exterior paint has to work with your roof, your trim, and full sun — conditions that change how colors look compared to interior swatches. These are the colors that hold up outdoors, with specific pairing advice for every architectural style.

The most popular Sherwin-Williams kitchen colors for cabinets, walls, and islands — with finish recommendations, lighting tips, and designer pairings for every style.

The best dining room paint colors for 2026 — from bold jewel tones to warm earth tones and elegant neutrals. Includes specific colors from Sherwin-Williams, Benjamin Moore, Behr, and Valspar with hex codes and pairing tips.
8 colors in purple · warm undertone.
African Violet
Sherwin-Williams · 6982
#665385
Berry Frappé
Sherwin-Williams · 9068
#B3A1C6
Concord Grape
Sherwin-Williams · 6559
#443757
Free Spirit
Sherwin-Williams · 6973
#CAB2D2
Impulsive Purple
Sherwin-Williams · 6832
#624977
Kismet
Sherwin-Williams · 6830
#A18AB7
Magical
Sherwin-Williams · 6829
#C0AFD0
Passionate Purple
Sherwin-Williams · 6981
#795484
Explore Sherwin-Williams' best-selling grays, whites, and neutrals. For kitchen-specific picks, see our kitchen colors guide. Looking for a specific Benjamin Moore shade in SW? Our cross-brand matching shows the closest SW alternatives to BM's top sellers. Preview any color with our room visualizer, or click any color below to see matches from all 14 brands.
Find equivalent colors from Sherwin-Williams in other major paint brands.