Concord Grape

Technical Profile

What color is Concord Grape? It's a deep warm purple with the hex code #443757. Colors similar to Concord Grape include MPC Midnight Blue, MPC Victory Navy Blue, Behr Baritone. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Concord Grape has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Concord Grape (#443757) by Sherwin-Williams is a deep purple paint color with a gentle, subdued character. It delivers a grounded richness that adds drama and sophistication. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, blue is the dominant channel, which gives it a subtle cool, atmospheric depth even under different lighting conditions. At an LRV of 24 it absorbs more light than it reflects, creating a moody, enveloping atmosphere. Deep plum and aubergine shades create opulent drama in dining rooms, bedrooms, and luxurious powder rooms. Satin or semi-gloss finishes help deep colors reflect just enough light to show their full depth, especially on accent walls and trim. For color coordination, Concord Grape pairs beautifully with green tones for bold complementary contrast, or with neighboring magenta and blue hues for a harmonious, flowing palette. Its warm (pink) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Sherwin-Williams is unavailable in your area, close cross-brand alternatives exist from MPC, Behr, Benjamin Moore and others. In terms of mood and atmosphere, Concord Grape delivers a fireside richness that wraps the room in warmth and groundedness. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for eclectic, glam, and romantic vintage décor. As part of the Sherwin-Williams palette, Concord Grape benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Concord Grape can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Deep shades generally benefit from a quality primer and may require an extra coat for even, streak-free coverage. Deep tones pair beautifully with velvet upholstery, burnished metal fixtures, dark-stained wood, and textured wallcoverings on adjacent surfaces. You can order Concord Grape (6559) directly from Sherwin-Williams or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.