Always Indigo reads as crisp and architectural — strong in modern spaces, with natural fixed elements (chrome, stone, glass), or as a quiet anchor. At LRV 18 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it if you want a cozy, warm room — cool neutrals can feel sterile under warm bulbs or in low light.
Ref. #66778C · ECC-57-3
Always Indigo
18%LRV Value
Always Indigo Technical Profile
What color is Behr Always Indigo (ECC-57-3)? It's a deep cool neutral — hex #66778C, LRV 18. The closest cross-brand equivalent to Always Indigo is Valspar Thundering Clouds — a near-identical match on the wall, with PPG Mountain Slate Blue and PPG License To Dream also close. With an LRV of 18, Always Indigo creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a cool neutral, Always Indigo pairs with cool whites for trim, gray-toned or rift-cut oak floors, and brushed nickel or polished chrome hardware. Black accents and natural greenery add contrast. As a deeper neutral, Always Indigo reads as a confident anchor — strongest on accent walls, cabinetry, and moody whole rooms that get enough natural light to keep it from going flat. Cool neutrals hold their crisp quality under 4000K+ daylight bulbs. Under 2700K warm light they soften considerably — particularly true for any blue or green undertone. Deeper neutrals can read close to black in low light, so preview Always Indigo in the room's actual evening lighting, not just at midday.
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Colors Similar to Always Indigo
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Always Indigo
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Always Indigo
#66778C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#7F7DA8
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Always Indigo
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Always Indigo Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Always Indigo.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Always Indigo — Frequently Asked Questions
What colors match Always Indigo from other brands?
The closest cross-brand equivalents to Always Indigo are Thundering Clouds by Valspar (a near-identical match), Mountain Slate Blue by PPG (a near-identical match), License To Dream by PPG (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Always Indigo's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Always Indigo?
Always Indigo has a Light Reflectance Value (LRV) of 17.9, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Always Indigo
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Always Indigo depends on the room. Here's how to choose.