Amethyst Phlox 660F-5 is a blue paint color from Behr. It has a hex value of #9396BE, estimated LRV 32 and a cool (violet) undertone. Its closest cross-brand match is Lavender Glow from Kilz (nearly identical), with 49 more equivalents across other brands.
Behr · #9396BE · 660F-5
Amethyst Phlox
32%Estimated LRV
Cool (Violet)Undertone
Amethyst Phlox Technical Profile
HEX Code#9396BE
RGB147, 150, 190
Estimated LRV31.7
UndertoneCool (Violet)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Amethyst Phlox
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Lavender Glow
Kilz
#9094C1
Close digital match
Purple Dreams
Dutch Boy
#9091BB
Close digital match
Velvet Crest
Hirshfield's
#9291BC
Close digital match
Royal Glimmer
Vista Paint
#9794BE
Similar digital color
Fresh Lavender
PPG
#8E90B4
Similar digital color
Persian Violet
Benjamin Moore
#939CC3
Similar digital color
Fields of Heather
Valspar
#959CCD
Similar digital color
Dahlia
Sherwin-Williams
#8B98C4
Similar digital color
Charcoal Dust
Dunn-Edwards
#9497B3
Similar digital color
Window Grey
RAL
#9DA1AA
Visible digital difference
Cook's Blue
Farrow & Ball
#6A90B4
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Amethyst Phlox
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Amethyst Phlox
#9396BE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9685AD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Amethyst Phlox
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Amethyst Phlox Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Amethyst Phlox.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Amethyst Phlox — Frequently Asked Questions
What undertone does Amethyst Phlox have?
Amethyst Phlox by Behr has a cool (violet) undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Amethyst Phlox from other brands?
The closest cross-brand equivalents to Amethyst Phlox are Lavender Glow by Kilz (a close digital match), Purple Dreams by Dutch Boy (a close digital match), Velvet Crest by Hirshfield's (a close digital match) — the best options for getting Amethyst Phlox's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Amethyst Phlox?
Amethyst Phlox has a estimated lightness value of 31.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Amethyst Phlox
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Amethyst Phlox's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.