Amethyst Phlox 660F-5 is a blue paint color from Behr. It has a hex value of #9396BE, LRV 32 and a cool (violet) undertone. Its closest cross-brand match is Lavender Glow from Kilz (nearly identical), with 49 more equivalents across other brands.
Ref. #9396BE · 660F-5
Amethyst Phlox
32%LRV Value
Cool (Violet)Undertone
Amethyst Phlox Technical Profile
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Amethyst Phlox in Every Brand
The closest equivalent to Amethyst Phlox in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrAmethyst Phlox
Nearly identical
KilzLavender Glow
Lavender Glow
Kilz
Nearly identical
Purple Dreams
Dutch Boy
Nearly identical
Velvet Crest
Hirshfield's
Nearly identical
Royal Glimmer
Vista Paint
Very similar
Fresh Lavender
PPG
Very similar
Persian Violet
Benjamin Moore
Very similar
Fields of Heather
Valspar
Very similar
Dahlia
Sherwin-Williams
Very similar
Charcoal Dust
Dunn-Edwards
Very similar
Window Grey
RAL
Visible difference
Cook's Blue
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Amethyst Phlox
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Amethyst Phlox
#9396BE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9685AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Amethyst Phlox
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Amethyst Phlox Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Amethyst Phlox.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Amethyst Phlox — Frequently Asked Questions
What undertone does Amethyst Phlox have?
Amethyst Phlox by Behr has a cool (violet) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Amethyst Phlox in your own space before committing.
What colors match Amethyst Phlox from other brands?
The closest cross-brand equivalents to Amethyst Phlox are Lavender Glow by Kilz (a near-identical match), Purple Dreams by Dutch Boy (a near-identical match), Velvet Crest by Hirshfield's (a near-identical match) — the best options for getting Amethyst Phlox's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Amethyst Phlox?
Amethyst Phlox has a Light Reflectance Value (LRV) of 31.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Amethyst Phlox
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Amethyst Phlox's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.