Plum Notion RA130-01 is a gray paint color from Kilz. It has a hex value of #938497, LRV 25 and a warm (pink) undertone. Its closest cross-brand match is Amorous from Benjamin Moore (very similar), with 49 more equivalents across other brands.
Ref. #938497 · RA130-01
Plum Notion
25%LRV Value
Warm (Pink)Undertone
Plum Notion Technical Profile
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Plum Notion in Every Brand
The closest equivalent to Plum Notion in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
KilzPlum Notion
Very similar
Benjamin MooreAmorous
Amorous
Benjamin Moore
Very similar
Wright Murasaki
PPG
Very similar
Berry Cream
Sherwin-Williams
Very similar
Pandora’s Purple
Vista Paint
Very similar
Violet Vibes
Hirshfield's
Very similar
Evening Lilac
Valspar
Very similar
Veronica Flower
Dutch Boy
Very similar
Blackberry Mocha
Behr
Very similar
Brassica
Farrow & Ball
Very similar
Muted Berry
Dunn-Edwards
Visible difference
Pastel Violet
RAL
Visible difference
Wool .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Notion
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Notion
#938497
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD85A2
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Notion
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Notion Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Plum Notion.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Plum Notion — Frequently Asked Questions
What undertone does Plum Notion have?
Plum Notion by Kilz has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Notion in your own space before committing.
What colors match Plum Notion from other brands?
The closest cross-brand equivalents to Plum Notion are Amorous by Benjamin Moore (a very close match), Wright Murasaki by PPG (a very close match), Berry Cream by Sherwin-Williams (a very close match) — the best options for getting Plum Notion's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Notion?
Plum Notion has a Light Reflectance Value (LRV) of 24.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Notion
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Notion's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.