Bitter Chocolate 790B-7 is a gray paint color from Behr. It has a hex value of #393432, LRV 6 and a neutral undertone. Its closest cross-brand match is Umbra Grey from RAL (nearly identical), with 49 more equivalents across other brands.
Ref. #393432 · 790B-7
Bitter Chocolate
6%LRV Value
NeutralUndertone
Bitter Chocolate Technical Profile
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Bitter Chocolate in Every Brand
The closest equivalent to Bitter Chocolate in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrBitter Chocolate
Nearly identical
RALUmbra Grey
Umbra Grey
RAL
Nearly identical
Black Beauty
Benjamin Moore
Very similar
Pitch Black
Farrow & Ball
Very similar
Spice Brown
Kilz
Very similar
Ebony Sky
Dutch Boy
Very similar
Carbon Copy
Vista Paint
Very similar
Armory
Sherwin-Williams
Very similar
Black
Dunn-Edwards
Very similar
Sayward Pine
Hirshfield's
Very similar
Onyx Black
PPG
Very similar
Tomcat
Valspar
Very similar
Nourish .06
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Bitter Chocolate
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Bitter Chocolate
#393432
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#5F583F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Bitter Chocolate
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Bitter Chocolate Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Bitter Chocolate.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Bitter Chocolate — Frequently Asked Questions
What undertone does Bitter Chocolate have?
Bitter Chocolate by Behr has a neutral undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Bitter Chocolate in your own space before committing.
What colors match Bitter Chocolate from other brands?
The closest cross-brand equivalents to Bitter Chocolate are Umbra Grey by RAL (a near-identical match), Black Beauty by Benjamin Moore (a very close match), Pitch Black by Farrow & Ball (a very close match) — the best options for getting Bitter Chocolate's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Bitter Chocolate?
Bitter Chocolate has a Light Reflectance Value (LRV) of 6.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Bitter Chocolate
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Bitter Chocolate's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.