Blackberry Jam

Technical Profile

What color is Blackberry Jam? It's a medium warm blue with the hex code #595183. Colors similar to Blackberry Jam include Benjamin Moore Mauve Bauhaus, PPG Eggplant, Sherwin-Williams Fully Purple. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Blackberry Jam has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Blackberry Jam (#595183) by Behr is a medium blue paint color with a gentle, subdued character. It delivers a versatile mid-tone depth that anchors a room without overwhelming it. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, blue is the dominant channel, which gives it a subtle cool, atmospheric depth even under different lighting conditions. A Light Reflectance Value of 34 gives it moderate light reflection, striking a balance between brightness and depth. This mid-tone blue brings confidence and calm to home offices, accent walls, and kitchen islands. A satin or eggshell finish brings out the richness at this depth, and the slight sheen makes walls easier to maintain. For color coordination, Blackberry Jam pairs beautifully with yellow tones for bold complementary contrast, or with neighboring purple and blue hues for a harmonious, flowing palette. Its warm (pink) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Behr is unavailable in your area, close cross-brand alternatives exist from Benjamin Moore, PPG, Sherwin-Williams and others. In terms of mood and atmosphere, Blackberry Jam strikes a cozy, amber-toned balance that feels like late-afternoon light filtering through linen curtains. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for nautical, classic traditional, and Hamptons-style interiors. As part of the Behr palette, Blackberry Jam benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Blackberry Jam can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Mid-tone shades like this look best when balanced with a mix of textures — think leather seating, brushed brass hardware, woven wool, and raw-edge wood. You can order Blackberry Jam (S100-6) directly from Behr or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.