Dark Crimson M140-7 is a pink paint color from Behr. It has a hex value of #761F3F, estimated LRV 5 and a warm (pink) undertone. Its closest cross-brand match is Claret Violet from RAL (very similar), with 49 more equivalents across other brands.
Behr · #761F3F · M140-7
Dark Crimson
5%Estimated LRV
Warm (Pink)Undertone
Dark Crimson Technical Profile
HEX Code#761F3F
RGB118, 31, 63
Estimated LRV5.2
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Dark Crimson
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Claret Violet
RAL
#6E1C34
Similar digital color
Satin Flower
Kilz
#812A51
Similar digital color
Sophistication
Vista Paint
#6F3445
Visible digital difference
Sophistication
Hirshfield's
#713545
Visible digital difference
Conspicuous Fuchsia
Dutch Boy
#75354F
Visible digital difference
Crushed Velvet
Benjamin Moore
#8E2E49
Visible digital difference
Framboise
Sherwin-Williams
#7C3655
Visible digital difference
Scarlet Apple
Dunn-Edwards
#922E4A
Visible digital difference
Jazzy Red
Valspar
#783741
Visible digital difference
Bold Sangria
PPG
#7E3E52
Visible digital difference
Petal .07
Colorhouse
#652F53
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Dark Crimson
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Dark Crimson
#761F3F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#874A41
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Dark Crimson
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Dark Crimson Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Dark Crimson.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Dark Crimson — Frequently Asked Questions
What undertone does Dark Crimson have?
Dark Crimson by Behr has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Dark Crimson from other brands?
The closest cross-brand equivalents to Dark Crimson are Claret Violet by RAL (a very close match), Satin Flower by Kilz (a very close match), Raspberry Macaroon by Kilz (a close match) — the best options for getting Dark Crimson's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Dark Crimson?
Dark Crimson has a estimated lightness value of 5.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Dark Crimson
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Dark Crimson's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.