Ref. #761F3F · M140-7
Dark Crimson
5%LRV Value
Warm (Pink)Undertone
Dark Crimson Technical Profile
What color is Dark Crimson? It's a dark warm pink with the hex code #761F3F. Colors similar to Dark Crimson include MPC Napa Merlot, MPC Claret Jug, MPC Deep Rust Red Met.. Dark Crimson has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 5, Dark Crimson creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood.
Colors Similar to Dark Crimson
Closest digital match based on color values. Always verify with physical samples.
Napa Merlot
MPC
Very similar
Claret Violet
RAL
Very similar
Satin Flower
Kilz
Very similar
Sophistication
Vista Paint
Visible difference
Sophistication
Hirshfield's
Visible difference
Crushed Velvet
Benjamin Moore
Visible difference
Framboise
Sherwin-Williams
Visible difference
Scarlet Apple
Dunn-Edwards
Visible difference
Recommended Pairings
Colors That Work With Dark Crimson
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Dark Crimson
#761F3F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#874A41
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Dark Crimson
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Dark Crimson Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Dark Crimson.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Dark Crimson — Frequently Asked Questions
What undertone does Dark Crimson have?
Dark Crimson by Behr has a warm (pink) undertone and belongs to the pink color family.
What colors match Dark Crimson from other brands?
The closest matches are Napa Merlot by MPC (#772347), Claret Jug by MPC (#7E2642), Deep Rust Red Met. by MPC (#6B213E). Always verify with physical samples.
What is the LRV of Dark Crimson?
Dark Crimson has an LRV of 5.2, where 0 is pure black and 100 is pure white.
Explore More with Dark Crimson
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Dark Crimson's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.