Earthenware ICC-78 is a brown paint color from Behr. It has a hex value of #A89373, LRV 30 and a neutral undertone. Its closest cross-brand match is Cowboy Hat from Dutch Boy (nearly identical), with 49 more equivalents across other brands.
Ref. #A89373 · ICC-78
Earthenware
30%LRV Value
NeutralUndertone
Earthenware Technical Profile
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Earthenware in Every Brand
The closest equivalent to Earthenware in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrEarthenware
Nearly identical
Dutch BoyCowboy Hat
Cowboy Hat
Dutch Boy
Nearly identical
Roycroft Suede
Sherwin-Williams
Nearly identical
Golden Basketry
PPG
Nearly identical
Maple Brown Sugar
Dunn-Edwards
Nearly identical
River Oak
Valspar
Nearly identical
Woodstock Tan
Benjamin Moore
Very similar
Britches
Hirshfield's
Very similar
Highland Grass
Vista Paint
Very similar
Roasted Mushroom
Kilz
Very similar
Nourish .04
Colorhouse
Very similar
Mouse's Back
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Earthenware
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Earthenware
#A89373
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A9AD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Earthenware
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Earthenware Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Earthenware.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Earthenware — Frequently Asked Questions
What undertone does Earthenware have?
Earthenware by Behr has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Earthenware in your own space before committing.
What colors match Earthenware from other brands?
The closest cross-brand equivalents to Earthenware are Cowboy Hat by Dutch Boy (a near-identical match), Roycroft Suede by Sherwin-Williams (a near-identical match), San Antonio Sage by Sherwin-Williams (a near-identical match) — the best options for getting Earthenware's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Earthenware?
Earthenware has a Light Reflectance Value (LRV) of 30.4, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Earthenware
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Earthenware's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.