Periwinks 240-5DB is a blue paint color from Dutch Boy. It has a hex value of #7989AA, estimated LRV 25 and a neutral undertone. Its closest cross-brand match is Formal Affair from Behr (nearly identical), with 49 more equivalents across other brands.
Dutch Boy · #7989AA · 240-5DB
Periwinks
25%Estimated LRV
NeutralUndertone
Periwinks Technical Profile
HEX Code#7989AA
RGB121, 137, 170
Estimated LRV24.9
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyblue
BrandDutch Boy
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Periwinks
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Formal Affair
Behr
#7687A8
Close digital match
Enchanting Sky
Dunn-Edwards
#7886AA
Close digital match
Periwinkle Petal
PPG
#7E8BAE
Close digital match
Guest Blue
Valspar
#7785A3
Close digital match
Stratford
Benjamin Moore
#7786A2
Close digital match
Remembrance
Kilz
#7A8EB1
Similar digital color
Pale Orchid
Vista Paint
#7E889F
Similar digital color
Celestial Horizon
Hirshfield's
#7C94B3
Similar digital color
Searching Blue
Sherwin-Williams
#6C7F9A
Similar digital color
Cook's Blue
Farrow & Ball
#6A90B4
Visible digital difference
Pigeon Blue
RAL
#606E8C
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Periwinks
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Periwinks
#7989AA
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8C85AD
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Periwinks
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Periwinks Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Periwinks.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Periwinks — Frequently Asked Questions
What undertone does Periwinks have?
Periwinks by Dutch Boy has a neutral undertone and sits in the blue color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Periwinks from other brands?
The closest cross-brand equivalents to Periwinks are Formal Affair by Behr (a close digital match), Enchanting Sky by Dunn-Edwards (a close digital match), Periwinkle Petal by PPG (a close digital match) — the best options for getting Periwinks's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Periwinks?
Periwinks has a estimated lightness value of 24.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Periwinks
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Periwinks's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.