Periwinks 240-5DB is a blue paint color from Dutch Boy. It has a hex value of #7989AA, LRV 25 and a neutral undertone. Its closest cross-brand match is Formal Affair from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #7989AA · 240-5DB
Periwinks
25%LRV Value
NeutralUndertone
Periwinks Technical Profile
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Periwinks in Every Brand
The closest equivalent to Periwinks in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dutch BoyPeriwinks
Nearly identical
BehrFormal Affair
Formal Affair
Behr
Nearly identical
Enchanting Sky
Dunn-Edwards
Nearly identical
Periwinkle Petal
PPG
Nearly identical
Guest Blue
Valspar
Nearly identical
Stratford
Benjamin Moore
Nearly identical
Remembrance
Kilz
Very similar
Pale Orchid
Vista Paint
Very similar
Celestial Horizon
Hirshfield's
Very similar
Searching Blue
Sherwin-Williams
Very similar
Cook's Blue
Farrow & Ball
Visible difference
Pigeon Blue
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Periwinks
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Periwinks
#7989AA
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8C85AD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Periwinks
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Periwinks Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dutch Boy Colors
Other Dutch Boy colors close to Periwinks.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Periwinks — Frequently Asked Questions
What undertone does Periwinks have?
Periwinks by Dutch Boy has a neutral undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Periwinks in your own space before committing.
What colors match Periwinks from other brands?
The closest cross-brand equivalents to Periwinks are Formal Affair by Behr (a near-identical match), Enchanting Sky by Dunn-Edwards (a near-identical match), Periwinkle Petal by PPG (a near-identical match) — the best options for getting Periwinks's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Periwinks?
Periwinks has a Light Reflectance Value (LRV) of 24.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Periwinks
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Periwinks's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.