Farmhouse Red 170D-7 is a red paint color from Behr. It has a hex value of #A12937, LRV 13 and a warm (golden) undertone. Its closest cross-brand match is Flamenco from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #A12937 · 170D-7
Farmhouse Red
13%LRV Value
Warm (Golden)Undertone
Farmhouse Red Technical Profile
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Farmhouse Red in Every Brand
The closest equivalent to Farmhouse Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrFarmhouse Red
Nearly identical
Benjamin MooreFlamenco
Flamenco
Benjamin Moore
Nearly identical
Show Stopper
Sherwin-Williams
Nearly identical
Siren
Hirshfield's
Very similar
Jay's New Toy
Vista Paint
Very similar
Create .05
Colorhouse
Very similar
Rapture Red
PPG
Very similar
Vintage Red
Dunn-Edwards
Very similar
Santa Rosa Red
Dutch Boy
Very similar
Con Brio
Valspar
Very similar
Kabuki
Kilz
Very similar
Red Violet
RAL
Very similar
Incarnadine
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Farmhouse Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Farmhouse Red
#A12937
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AC7451
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Farmhouse Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Farmhouse Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Farmhouse Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Farmhouse Red — Frequently Asked Questions
What undertone does Farmhouse Red have?
Farmhouse Red by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Farmhouse Red in your own space before committing.
What colors match Farmhouse Red from other brands?
The closest cross-brand equivalents to Farmhouse Red are Flamenco by Benjamin Moore (a near-identical match), Show Stopper by Sherwin-Williams (a near-identical match), Rapture by Benjamin Moore (a near-identical match) — the best options for getting Farmhouse Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Farmhouse Red?
Farmhouse Red has a Light Reflectance Value (LRV) of 13.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Farmhouse Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Farmhouse Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.