Farmhouse Red 170D-7 is a red paint color from Behr. It has a hex value of #A12937, estimated LRV 13 and a warm (golden) undertone. Its closest cross-brand match is Flamenco from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #A12937 · 170D-7
Farmhouse Red
13%Estimated LRV
Warm (Golden)Undertone
Farmhouse Red Technical Profile
HEX Code#A12937
RGB161, 41, 55
Estimated LRV13.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Farmhouse Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Flamenco
Benjamin Moore
#A12533
Close digital match
Show Stopper
Sherwin-Williams
#A42E37
Close digital match
Siren
Hirshfield's
#A22E34
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Jay's New Toy
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#A0293D
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Create .05
Colorhouse
#942A35
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Rapture Red
PPG
#A9333D
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Vintage Red
Dunn-Edwards
#9E3641
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Santa Rosa Red
Dutch Boy
#A13442
Similar digital color
Con Brio
Valspar
#AD273F
Similar digital color
Kabuki
Kilz
#A43B3E
Similar digital color
Red Violet
RAL
#922B3E
Similar digital color
Incarnadine
Farrow & Ball
#A04344
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Farmhouse Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Farmhouse Red
#A12937
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AC7451
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Farmhouse Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Farmhouse Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Farmhouse Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Farmhouse Red — Frequently Asked Questions
What undertone does Farmhouse Red have?
Farmhouse Red by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Farmhouse Red from other brands?
The closest cross-brand equivalents to Farmhouse Red are Flamenco by Benjamin Moore (a close digital match), Show Stopper by Sherwin-Williams (a close digital match), Rapture by Benjamin Moore (a close digital match) — the best options for getting Farmhouse Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Farmhouse Red?
Farmhouse Red has a estimated lightness value of 13.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Farmhouse Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Farmhouse Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.