Mauve It N120-3 is a neutral paint color from Behr. It has a hex value of #CFC0D1, LRV 56 and a warm (pink) undertone. Its closest cross-brand match is Violet Petal from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #CFC0D1 · N120-3
Mauve It
56%LRV Value
Warm (Pink)Undertone
Mauve It Technical Profile
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Mauve It in Every Brand
The closest equivalent to Mauve It in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrMauve It
Nearly identical
Benjamin MooreViolet Petal
Violet Petal
Benjamin Moore
Nearly identical
Fragrant Snowbell
Hirshfield's
Nearly identical
Wintery Violet
PPG
Nearly identical
Fragrant Snowbell
Vista Paint
Nearly identical
Sweet Scent
Kilz
Nearly identical
Antique Heather
Dunn-Edwards
Nearly identical
Shadowed Rose
Dutch Boy
Very similar
Euphoric Lilac
Sherwin-Williams
Very similar
Subtle Purple
Valspar
Very similar
Calluna
Farrow & Ball
Visible difference
Sprout .07
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Mauve It
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Mauve It
#CFC0D1
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD859E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Mauve It
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Mauve It Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Mauve It.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Mauve It — Frequently Asked Questions
What undertone does Mauve It have?
Mauve It by Behr has a warm (pink) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Mauve It in your own space before committing.
What colors match Mauve It from other brands?
The closest cross-brand equivalents to Mauve It are Violet Petal by Benjamin Moore (a near-identical match), Fragrant Snowbell by Hirshfield's (a near-identical match), Wintery Violet by PPG (a near-identical match) — the best options for getting Mauve It's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Mauve It?
Mauve It has a Light Reflectance Value (LRV) of 55.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Mauve It
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Mauve It's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.