Morocco Red PPU2-17 is a red paint color from Behr. It has a hex value of #96443B, LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Spanish Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #96443B · PPU2-17
Morocco Red
11%LRV Value
Warm (Golden)Undertone
Morocco Red Technical Profile
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Morocco Red in Every Brand
The closest equivalent to Morocco Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrMorocco Red
Nearly identical
Benjamin MooreSpanish Red
Spanish Red
Benjamin Moore
Nearly identical
Flower Pot
Sherwin-Williams
Nearly identical
Cedar Chest
PPG
Nearly identical
Red Craft
Dunn-Edwards
Nearly identical
Stagecoach
Vista Paint
Very similar
Regaled Red
Dutch Boy
Very similar
Stagecoach
Hirshfield's
Very similar
Decadent Red
Valspar
Very similar
Fahrenheit
Kilz
Very similar
Incarnadine
Farrow & Ball
Very similar
Copper Brown
RAL
Visible difference
Clay .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Morocco Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Morocco Red
#96443B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A38861
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Morocco Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Morocco Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Morocco Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Morocco Red — Frequently Asked Questions
What undertone does Morocco Red have?
Morocco Red by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Morocco Red in your own space before committing.
What colors match Morocco Red from other brands?
The closest cross-brand equivalents to Morocco Red are Spanish Red by Benjamin Moore (a near-identical match), Spanish by Benjamin Moore (a near-identical match), Flower Pot by Sherwin-Williams (a near-identical match) — the best options for getting Morocco Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Morocco Red?
Morocco Red has a Light Reflectance Value (LRV) of 10.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Morocco Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Morocco Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.