Morocco Red PPU2-17 is a red paint color from Behr. It has a hex value of #96443B, estimated LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Spanish Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #96443B · PPU2-17
Morocco Red
11%Estimated LRV
Warm (Golden)Undertone
Morocco Red Technical Profile
HEX Code#96443B
RGB150, 68, 59
Estimated LRV10.9
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Morocco Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Spanish Red
Benjamin Moore
#994942
Close digital match
Flower Pot
Sherwin-Williams
#8F4438
Close digital match
Cedar Chest
PPG
#91493E
Close digital match
Red Craft
Dunn-Edwards
#91433E
Close digital match
Stagecoach
Vista Paint
#9A4541
Similar digital color
Regaled Red
Dutch Boy
#903C32
Similar digital color
Stagecoach
Hirshfield's
#9C4341
Similar digital color
Decadent Red
Valspar
#904C44
Similar digital color
Fahrenheit
Kilz
#9D3A2F
Similar digital color
Incarnadine
Farrow & Ball
#A04344
Similar digital color
Copper Brown
RAL
#8E402A
Visible digital difference
Clay .04
Colorhouse
#8C4D35
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Morocco Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Morocco Red
#96443B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A38861
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Morocco Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Morocco Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Morocco Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Morocco Red — Frequently Asked Questions
What undertone does Morocco Red have?
Morocco Red by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Morocco Red from other brands?
The closest cross-brand equivalents to Morocco Red are Spanish Red by Benjamin Moore (a close digital match), Spanish by Benjamin Moore (a close digital match), Flower Pot by Sherwin-Williams (a close digital match) — the best options for getting Morocco Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Morocco Red?
Morocco Red has a estimated lightness value of 10.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Morocco Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Morocco Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.