Plum Shadow PPU17-17 is a gray paint color from Behr. It has a hex value of #7C707C, LRV 17 and a warm (pink) undertone. Its closest cross-brand match is Allium Poofs from Dutch Boy (very similar), with 49 more equivalents across other brands.
Ref. #7C707C · PPU17-17
Plum Shadow
17%LRV Value
Warm (Pink)Undertone
Plum Shadow Technical Profile
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Plum Shadow in Every Brand
The closest equivalent to Plum Shadow in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrPlum Shadow
Very similar
Dutch BoyAllium Poofs
Allium Poofs
Dutch Boy
Very similar
Lady Carlyle
Vista Paint
Very similar
Southern Belle
Hirshfield's
Very similar
Purple Dusk
PPG
Very similar
Simple Plum
Valspar
Very similar
Bonne Nuit
Benjamin Moore
Very similar
Exclusive Plum
Sherwin-Williams
Very similar
Platinum Grey
RAL
Visible difference
Burgundy Frost
Kilz
Visible difference
Brassica
Farrow & Ball
Visible difference
Hickory Cliff
Dunn-Edwards
Visible difference
Wood .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Shadow
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Shadow
#7C707C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A67990
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Shadow
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Shadow Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Shadow.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Plum Shadow — Frequently Asked Questions
What undertone does Plum Shadow have?
Plum Shadow by Behr has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Shadow in your own space before committing.
What colors match Plum Shadow from other brands?
The closest cross-brand equivalents to Plum Shadow are Allium Poofs by Dutch Boy (a very close match), Lady Carlyle by Vista Paint (a very close match), Southern Belle by Hirshfield's (a very close match) — the best options for getting Plum Shadow's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Shadow?
Plum Shadow has a Light Reflectance Value (LRV) of 17.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Shadow
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Shadow's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.