Plum Shadow PPU17-17 is a gray paint color from Behr. It has a hex value of #7C707C, estimated LRV 17 and a warm (pink) undertone. Its closest cross-brand match is Allium Poofs from Dutch Boy (very similar), with 49 more equivalents across other brands.
Behr · #7C707C · PPU17-17
Plum Shadow
17%Estimated LRV
Warm (Pink)Undertone
Plum Shadow Technical Profile
HEX Code#7C707C
RGB124, 112, 124
Estimated LRV17.3
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBehr
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Plum Shadow
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Allium Poofs
Dutch Boy
#817583
Similar digital color
Lady Carlyle
Vista Paint
#7F6E78
Similar digital color
Southern Belle
Hirshfield's
#7C6D7D
Similar digital color
Purple Dusk
PPG
#7C6B76
Similar digital color
Simple Plum
Valspar
#82747B
Similar digital color
Bonne Nuit
Benjamin Moore
#7D6B74
Similar digital color
Exclusive Plum
Sherwin-Williams
#736F78
Similar digital color
Platinum Grey
RAL
#7F7679
Visible digital difference
Burgundy Frost
Kilz
#8C7284
Visible digital difference
Brassica
Farrow & Ball
#8D8089
Visible digital difference
Hickory Cliff
Dunn-Edwards
#7C6E6D
Visible digital difference
Wood .05
Colorhouse
#6F595D
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Plum Shadow
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Shadow
#7C707C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A67990
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Shadow
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Shadow Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Plum Shadow.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Plum Shadow — Frequently Asked Questions
What undertone does Plum Shadow have?
Plum Shadow by Behr has a warm (pink) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Plum Shadow from other brands?
The closest cross-brand equivalents to Plum Shadow are Allium Poofs by Dutch Boy (a very close match), Lady Carlyle by Vista Paint (a very close match), Southern Belle by Hirshfield's (a very close match) — the best options for getting Plum Shadow's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Shadow?
Plum Shadow has a estimated lightness value of 17.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Shadow
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Shadow's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.