Ref. #736F78 · 6263
Exclusive Plum
16%LRV Value
Warm (Pink)Undertone
Exclusive Plum Technical Profile
What color is Exclusive Plum? It's a deep warm gray with the hex code #736F78. Colors similar to Exclusive Plum include MPC Antwerp Blue, Behr Sultry Smoke. Exclusive Plum has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 16, Exclusive Plum creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Exclusive Plum pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Exclusive Plum
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Exclusive Plum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Exclusive Plum
#736F78
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A176A4
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Exclusive Plum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Exclusive Plum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Exclusive Plum.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Exclusive Plum — Frequently Asked Questions
What undertone does Exclusive Plum have?
Exclusive Plum by Sherwin-Williams has a warm (pink) undertone and belongs to the gray color family.
What colors match Exclusive Plum from other brands?
The closest matches are Antwerp Blue by MPC (#6B6A74), Sultry Smoke by Behr (#736A74), Last Light by Vista Paint (#6F6B6F). Always verify with physical samples.
What is the LRV of Exclusive Plum?
Exclusive Plum has an LRV of 16.4, where 0 is pure black and 100 is pure white.
Explore More with Exclusive Plum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Exclusive Plum's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.