Rojo Pasi0n by Behr paint color
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Ref. #B5413B · PPH-65 (HISP)

Rojo Pasi0n

14%LRV Value
Warm (Golden)Undertone
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Rojo Pasi0n PPH-65 (HISP) is a red paint color from Behr. It has a hex value of #B5413B, LRV 14 and a warm (golden) undertone. Its closest cross-brand match is Glitzy Red from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.

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Rojo Pasi0n Technical Profile

HEX Code#B5413B
RGB181, 65, 59
LRV13.9
UndertoneWarm (Golden)
Color Familyred
BrandBehr

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Rojo Pasi0n in Every Brand

The closest equivalent to Rojo Pasi0n in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

BehrRojo Pasi0n
Nearly identical
Dunn-EdwardsGlitzy Red

Glitzy Red

Dunn-Edwards

Nearly identical

Shy Cherry

Benjamin Moore

Nearly identical

Chuckles

Vista Paint

Nearly identical

Teaberry Blossom

PPG

Nearly identical

Habanero Chile

Sherwin-Williams

Nearly identical

Poppied Red

Dutch Boy

Very similar

Chuckles

Hirshfield's

Very similar

Pearl Pink

RAL

Very similar

Romesco

Farrow & Ball

Very similar

Create .04

Colorhouse

Very similar

Atomic Red

Kilz

Very similar

Oh So Red

Valspar

Very similar

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Rojo Pasi0n

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Rojo Pasi0n

#B5413B

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#B39570

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Rojo Pasi0n

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Red Passion

Complement

Turquoise Tint

Rojo Pasi0n Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Baked Biscotti

Trim

Ultra Pure White®

Accent

Tree Swing

Pop

This Color

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Mystic Fairy

Trim

Blanca Peak

Accent

Spiced Potpourri

Pop

This Color

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Mystic Fairy

Trim

Blanca Peak

Accent

Shaded Spruce

Pop

This Color

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Rojo Pasi0n.

Red Passion

Behr · PPH-65

#B5413B

Crimson Silk

Behr · PMD-85

#B5413B

Winter Poinsettia

Behr · HDC-WR14-10

#AE3B3D

Edgy Red

Behr · UL110-7

#B9383A

Pomegranate Red

Behr · PPH-66

#B53D45

Rojo Granada

Behr · PPH-66 (HISP)

#B53D45

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Andes Ash

Hirshfield's · 0127

#C1A097

Charming Cherry

Dunn-Edwards · DE5074

#FF90A2

Deep Maroon

Sherwin-Williams · 72

#623F45

Bay Coral

PPG · 22YR 50/316

#F5A69B

Pink Flambe

PPG · 1186-4

#E68E96

Empower

Vista Paint · 1095

#AF4642

Rojo Pasi0n — Frequently Asked Questions

What undertone does Rojo Pasi0n have?
Rojo Pasi0n by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rojo Pasi0n in your own space before committing.
What colors match Rojo Pasi0n from other brands?
The closest cross-brand equivalents to Rojo Pasi0n are Glitzy Red by Dunn-Edwards (a near-identical match), Shy Cherry by Benjamin Moore (a near-identical match), Chuckles by Vista Paint (a near-identical match) — the best options for getting Rojo Pasi0n's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rojo Pasi0n?
Rojo Pasi0n has a Light Reflectance Value (LRV) of 13.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Rojo Pasi0n

See It on a Wall

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How Much Paint?

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Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Rojo Pasi0n's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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