Rojo Pasi0n PPH-65 (HISP) is a red paint color from Behr. It has a hex value of #B5413B, LRV 14 and a warm (golden) undertone. Its closest cross-brand match is Glitzy Red from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #B5413B · PPH-65 (HISP)
Rojo Pasi0n
14%LRV Value
Warm (Golden)Undertone
Rojo Pasi0n Technical Profile
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Rojo Pasi0n in Every Brand
The closest equivalent to Rojo Pasi0n in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrRojo Pasi0n
Nearly identical
Dunn-EdwardsGlitzy Red
Glitzy Red
Dunn-Edwards
Nearly identical
Shy Cherry
Benjamin Moore
Nearly identical
Chuckles
Vista Paint
Nearly identical
Teaberry Blossom
PPG
Nearly identical
Habanero Chile
Sherwin-Williams
Nearly identical
Poppied Red
Dutch Boy
Very similar
Chuckles
Hirshfield's
Very similar
Pearl Pink
RAL
Very similar
Romesco
Farrow & Ball
Very similar
Create .04
Colorhouse
Very similar
Atomic Red
Kilz
Very similar
Oh So Red
Valspar
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rojo Pasi0n
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rojo Pasi0n
#B5413B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B39570
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rojo Pasi0n
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rojo Pasi0n Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Rojo Pasi0n.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rojo Pasi0n — Frequently Asked Questions
What undertone does Rojo Pasi0n have?
Rojo Pasi0n by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rojo Pasi0n in your own space before committing.
What colors match Rojo Pasi0n from other brands?
The closest cross-brand equivalents to Rojo Pasi0n are Glitzy Red by Dunn-Edwards (a near-identical match), Shy Cherry by Benjamin Moore (a near-identical match), Chuckles by Vista Paint (a near-identical match) — the best options for getting Rojo Pasi0n's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rojo Pasi0n?
Rojo Pasi0n has a Light Reflectance Value (LRV) of 13.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rojo Pasi0n
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rojo Pasi0n's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.