Cocoa Brown by Benjamin Moore paint color
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Ref. #754E41 · 2101-20

Cocoa Brown

10%LRV Value
Warm (Golden)Undertone
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Home/Benjamin Moore/Cocoa Brown

Cocoa Brown Technical Profile

What color is Cocoa Brown? It's a dark warm brown with the hex code #754E41. Colors similar to Cocoa Brown include Vista Paint Evoultion, Behr Leather Clutch, Hirshfield's Evolution. Cocoa Brown has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 10, Cocoa Brown creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Cocoa Brown pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.

HEX Code#754E41
RGB117, 78, 65
LRV9.6
UndertoneWarm (Golden)
Color Familybrown
BrandBenjamin Moore
Generate PaletteCompareBuy at Benjamin Moore

Colors Similar to Cocoa Brown

Closest digital match based on color values. Always verify with physical samples.

Evoultion

Vista Paint

Nearly identical

Leather Clutch

Behr

Nearly identical

Evolution

Hirshfield's

Nearly identical

Cowboy Suede

Valspar

Nearly identical

Valrhona Cocoa

MPC

Very similar

Antique Mahogany

PPG

Very similar

Cellar Door

Dunn-Edwards

Very similar

Brevity Brown

Sherwin-Williams

Very similar
Recommended Pairings

Colors That Work With Cocoa Brown

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Cocoa Brown

#754E41

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#8C805D

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Cocoa Brown

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Coffee Shop

Complement

Distance

Cocoa Brown Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Slip

Trim

Snow White

Accent

This Color

Pop

Spiced Pumpkin

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Slip

Trim

Chantilly Lace

Accent

This Color

Pop

Napa Vineyards

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Rock Harbor Violet

Trim

Chantilly Lace

Accent

This Color

Pop

Cool Blue

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Cocoa Brown.

Antler Brown

Benjamin Moore · 2095-20

#765040

Peatmoss

Benjamin Moore · 2103-30

#764C42

Morning Coffee

Benjamin Moore · 2097-20

#714F41

Seed Brown

Benjamin Moore · 2096-10

#724E3A

Suede Brown

Benjamin Moore · 2101-10

#70493C

Saddle Brown

Benjamin Moore · 2164-10

#775239

More brown colors from other brands

Cross-brand colors in the brown family — useful when you want a similar look from a different brand.

Toasted Sesame

PPG · 1099-5

#AF9A73

Cocoa Pecan

PPG · 1084-6

#967B5D

Burnt Toffee

Behr · S230-6

#A57551

Favorite Fudge

PPG · 1099-7

#877252

Tattle Tan

PPG · 1093-7

#A48454

Modena Mud

MPC · MP607

#8E614A

Cocoa Brown — Frequently Asked Questions

What undertone does Cocoa Brown have?
Cocoa Brown by Benjamin Moore has a warm (golden) undertone and belongs to the brown color family.
What colors match Cocoa Brown from other brands?
The closest matches are Evoultion by Vista Paint (#714C3F), Leather Clutch by Behr (#744E44), Evolution by Hirshfield's (#704A3D). Always verify with physical samples.
What is the LRV of Cocoa Brown?
Cocoa Brown has an LRV of 9.6, where 0 is pure black and 100 is pure white.

Explore More with Cocoa Brown

See It on a Wall

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How Much Paint?

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Browse brown Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Cocoa Brown's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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