Cocoa Brown by Benjamin Moore paint color
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Ref. #754E41 · 2101-20

Cocoa Brown

10%LRV Value
Warm (Golden)Undertone
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Cocoa Brown 2101-20 is a brown paint color from Benjamin Moore. It has a hex value of #754E41, LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Wendy Way from Vista Paint (nearly identical), with 49 more equivalents across other brands.

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Cocoa Brown Technical Profile

HEX Code#754E41
RGB117, 78, 65
LRV9.6
UndertoneWarm (Golden)
Color Familybrown
BrandBenjamin Moore

Use this color

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Get this color

Order a peel-and-stick sample of Cocoa BrownBuy at Ace HardwareSamples & supplies on Amazon
View official color on Benjamin Moore →

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Cocoa Brown in Every Brand

The closest equivalent to Cocoa Brown in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Benjamin MooreCocoa Brown
Nearly identical
Vista PaintWendy Way

Wendy Way

Vista Paint

Nearly identical

Leather Clutch

Behr

Nearly identical

Evolution

Hirshfield's

Nearly identical

Cowboy Suede

Valspar

Nearly identical

Antique Mahogany

PPG

Very similar

Cellar Door

Dunn-Edwards

Very similar

Etruscan Red

Farrow & Ball

Very similar

Brevity Brown

Sherwin-Williams

Very similar

Buckeye Nut

Dutch Boy

Very similar

Ancient Spice

Kilz

Very similar

Beige Brown

RAL

Visible difference

Clay .04

Colorhouse

Visible difference

Seeing a close call? Order a peel-and-stick sample of Cocoa Brown — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Cocoa Brown

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Cocoa Brown

#754E41

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#8C805D

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Cocoa Brown

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Antique Mahogany

Complement

Blue Suede Shoes

Cocoa Brown Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Moonshine

Trim

Chantilly Lace

Accent

This Color

Pop

Spiced Pumpkin

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Intense White

Trim

Chantilly Lace

Accent

This Color

Pop

Napa Vineyards

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Intense White

Trim

Chantilly Lace

Accent

This Color

Pop

Cool Blue

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Benjamin Moore Colors

Other Benjamin Moore colors close to Cocoa Brown.

Peatmoss

Benjamin Moore · 2103-30

#764C42

Morning Coffee

Benjamin Moore · 2097-20

#714F41

Chocolate Truffle

Benjamin Moore · 2096-20

#795340

Roasted Coffee Beans

Benjamin Moore · 2098-20

#6E4D40

Harvest Brown

Benjamin Moore · 2104-30

#7D4C43

Charleston Brown

Benjamin Moore · PM-23

#745239

More brown colors from other brands

Cross-brand colors in the brown family — useful when you want a similar look from a different brand.

Chocolate Coco

Behr · S-G-760

#4E3931

Burnt Umber

Vista Paint · H0136

#7D5C4E

Bread Basket

PPG · 1087-6

#AB8659

Golden Granola

PPG · 1094-5

#B8996B

Muddy Paws

Dutch Boy · 216-5DB

#A5865F

Shutter Brown

Valspar · 2007-9A

#736355

Cocoa Brown — Frequently Asked Questions

What undertone does Cocoa Brown have?
Cocoa Brown by Benjamin Moore has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Cocoa Brown in your own space before committing.
What colors match Cocoa Brown from other brands?
The closest cross-brand equivalents to Cocoa Brown are Wendy Way by Vista Paint (a near-identical match), Leather Clutch by Behr (a near-identical match), Evolution by Hirshfield's (a near-identical match) — the best options for getting Cocoa Brown's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cocoa Brown?
Cocoa Brown has a Light Reflectance Value (LRV) of 9.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Cocoa Brown

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse brown Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Cocoa Brown's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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