Cupcake 2099-20 is a brown paint color from Benjamin Moore. It has a hex value of #744E3F, LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Wendy Way from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #744E3F · 2099-20
Cupcake
10%LRV Value
Warm (Golden)Undertone
Cupcake Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Cupcake in Every Brand
The closest equivalent to Cupcake in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreCupcake
Nearly identical
Vista PaintWendy Way
Wendy Way
Vista Paint
Nearly identical
Coffee Shop
Hirshfield's
Nearly identical
Cellar Door
Dunn-Edwards
Very similar
Bigfoot
PPG
Very similar
Cowboy Suede
Valspar
Very similar
Ancho Pepper
Behr
Very similar
Brevity Brown
Sherwin-Williams
Very similar
Pinecone Brown
Dutch Boy
Very similar
Ancient Spice
Kilz
Very similar
Etruscan Red
Farrow & Ball
Very similar
Beige Brown
RAL
Very similar
Clay .04
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Cupcake — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Cupcake
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cupcake
#744E3F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8A805C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cupcake
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cupcake Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Cupcake.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Cupcake — Frequently Asked Questions
What undertone does Cupcake have?
Cupcake by Benjamin Moore has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Cupcake in your own space before committing.
What colors match Cupcake from other brands?
The closest cross-brand equivalents to Cupcake are Wendy Way by Vista Paint (a near-identical match), Soul of the Earth by Vista Paint (a near-identical match), Coffee Shop by Hirshfield's (a near-identical match) — the best options for getting Cupcake's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cupcake?
Cupcake has a Light Reflectance Value (LRV) of 9.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Cupcake
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cupcake's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.