Cupcake 2099-20 is a brown paint color from Benjamin Moore. It has a hex value of #744E3F, estimated LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Wendy Way from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #744E3F · 2099-20
Cupcake
10%Estimated LRV
Warm (Golden)Undertone
Cupcake Technical Profile
HEX Code#744E3F
RGB116, 78, 63
Estimated LRV9.5
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandBenjamin Moore
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Cupcake
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Wendy Way
Vista Paint
#714C3F
Close digital match
Coffee Shop
Hirshfield's
#725042
Close digital match
Cellar Door
Dunn-Edwards
#7C503F
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Bigfoot
PPG
#715145
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Cowboy Suede
Valspar
#7C5244
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Ancho Pepper
Behr
#7A5145
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Brevity Brown
Sherwin-Williams
#715243
Similar digital color
Pinecone Brown
Dutch Boy
#6F4733
Similar digital color
Ancient Spice
Kilz
#694A39
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Etruscan Red
Farrow & Ball
#805348
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Beige Brown
RAL
#79553D
Similar digital color
Clay .04
Colorhouse
#8C4D35
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Cupcake — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Cupcake
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Cupcake
#744E3F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8A805C
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Cupcake
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Cupcake Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Cupcake.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Cupcake — Frequently Asked Questions
What undertone does Cupcake have?
Cupcake by Benjamin Moore has a warm (golden) undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Cupcake from other brands?
The closest cross-brand equivalents to Cupcake are Wendy Way by Vista Paint (a close digital match), Soul of the Earth by Vista Paint (a close digital match), Coffee Shop by Hirshfield's (a close digital match) — the best options for getting Cupcake's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Cupcake?
Cupcake has a estimated lightness value of 9.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Cupcake
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Cupcake's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.