Morning Coffee 2097-20 is a brown paint color from Benjamin Moore. It has a hex value of #714F41, LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Coffee Shop from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #714F41 · 2097-20
Morning Coffee
10%LRV Value
Warm (Golden)Undertone
Morning Coffee Technical Profile
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Morning Coffee in Every Brand
The closest equivalent to Morning Coffee in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreMorning Coffee
Nearly identical
Hirshfield'sCoffee Shop
Coffee Shop
Hirshfield's
Nearly identical
Coffee Shop
Vista Paint
Nearly identical
Bigfoot
PPG
Nearly identical
Moroccan Henna
Behr
Nearly identical
Brevity Brown
Sherwin-Williams
Nearly identical
Buffalo Herd
Dunn-Edwards
Nearly identical
Western Brown
Valspar
Very similar
Ancient Spice
Kilz
Very similar
Pinecone Brown
Dutch Boy
Very similar
Beige Brown
RAL
Very similar
Etruscan Red
Farrow & Ball
Very similar
Seeing a close call? Order a peel-and-stick sample of Morning Coffee — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Morning Coffee
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Morning Coffee
#714F41
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#89805C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Morning Coffee
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Morning Coffee Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Morning Coffee.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Morning Coffee — Frequently Asked Questions
What undertone does Morning Coffee have?
Morning Coffee by Benjamin Moore has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Morning Coffee in your own space before committing.
What colors match Morning Coffee from other brands?
The closest cross-brand equivalents to Morning Coffee are Coffee Shop by Hirshfield's (a near-identical match), Coffee Shop by Vista Paint (a near-identical match), Bigfoot by PPG (a near-identical match) — the best options for getting Morning Coffee's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Morning Coffee?
Morning Coffee has a Light Reflectance Value (LRV) of 9.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Morning Coffee
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Morning Coffee's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.