Great Plains Gold 1077 is a brown paint color from Benjamin Moore. It has a hex value of #B1997B, LRV 34 and a neutral undertone. Its closest cross-brand match is Artisan Tan from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #B1997B · 1077
Great Plains Gold
34%LRV Value
NeutralUndertone
Great Plains Gold Technical Profile
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Great Plains Gold in Every Brand
The closest equivalent to Great Plains Gold in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreGreat Plains Gold
Nearly identical
Sherwin-WilliamsArtisan Tan
Artisan Tan
Sherwin-Williams
Nearly identical
Oak Hollow
Dutch Boy
Nearly identical
Mission Hills
Behr
Nearly identical
Nankeen
Vista Paint
Nearly identical
Petaluma Dust
PPG
Nearly identical
Wooded Acre
Dunn-Edwards
Nearly identical
Doe Eyes
Valspar
Nearly identical
Nankeen
Hirshfield's
Very similar
Coffee Cake
Kilz
Very similar
Nourish .04
Colorhouse
Visible difference
Dead Salmon
Farrow & Ball
Visible difference
Seeing a close call? Order a peel-and-stick sample of Great Plains Gold — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Great Plains Gold
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Great Plains Gold
#B1997B
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#ABAD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Great Plains Gold
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Great Plains Gold Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Great Plains Gold.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Great Plains Gold — Frequently Asked Questions
What undertone does Great Plains Gold have?
Great Plains Gold by Benjamin Moore has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Great Plains Gold in your own space before committing.
What colors match Great Plains Gold from other brands?
The closest cross-brand equivalents to Great Plains Gold are Artisan Tan by Sherwin-Williams (a near-identical match), Oak Hollow by Dutch Boy (a near-identical match), Wild Desert by Dutch Boy (a near-identical match) — the best options for getting Great Plains Gold's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Great Plains Gold?
Great Plains Gold has a Light Reflectance Value (LRV) of 33.6, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Great Plains Gold
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Great Plains Gold's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.